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Homepage scorecard · Mon Nov 9, 2026

Ruggable

Verdict · rubric v1.0, pre-calibration

Strong

37/40

Lowest dimension
Value & differentiation, 2/5
Screenshot of the Ruggable homepage on Nov 9, 2026, phone, above the fold
Nov 9, 2026 · phone, above the fold
Homepage URL
https://ruggable.com/
Vertical
Home & furnishings
Kind
Storefront

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: Hero shows chairs on a rug, but no category word named; "Ruggable" is brand name only; "Preparing For Guests" not a category.

  • Value & differentiationJudgment

    1 of 2 checks pass. Concrete benefit: Only sale copy: "UP TO 40% OFF ENDS SOON", "Up to 40% Off", and a countdown; no product or service claim.

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: "Last Chance Hosting Sale" ties the sale to hosting guests, with "Preparing For Guests" below; more than stock phrases.

  • Call to actionBoth

    Both checks pass. Main button label: Red button labeled "SHOP SALE" begins with the imperative verb "Shop".

  • RelevanceBoth

    Both checks pass. Guest access: "SHOP SALE" button is available with no sign-in needed; only an ordinary account-free header is shown.

  • TrustBoth

    Both checks pass. Logo in header: "Ruggable" wordmark is clearly legible in the header.

  • Technical hygieneCheck

    All 5 checks pass.

Checks

  • PassProduct category in viewHero shows chairs on a rug, but no category word named; "Ruggable" is brand name only; "Preparing For Guests" not a category. Chairs and rug pictured are cropped scene.
  • PassPage heading
  • PassLive hero text
  • PassHero offerHero reads "LAST CHANCE HOSTING SALE ENDS SOON" and "Up to 40% Off" with a "SHOP SALE" button.
  • FailHeading in first screen
  • PassText size
  • PassSingle focal pointFull-width hero image with large "Up to 40% Off" text fills most of the fold; promo bar is thin and secondary.
  • PassMain button in first screen
  • PassMain button labelRed button labeled "SHOP SALE" begins with the imperative verb "Shop".
  • PassSearch in first screen
  • PassMenu button
  • FailOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in header"Ruggable" wordmark is clearly legible in the header.
  • PassOverlay size
  • PassFirst screen unobstructedNo email or SMS modal visible; only promo bar, header and hero.
  • PassPage load
  • FailConcrete benefitOnly sale copy: "UP TO 40% OFF ENDS SOON", "Up to 40% Off", and a countdown; no product or service claim.
  • PassOffer termsOffer shows amount "Up to 40% Off" and an end time via countdown "02d : 21h : 18m : 42s".
  • PassOriginal wording"Last Chance Hosting Sale" ties the sale to hosting guests, with "Preparing For Guests" below; more than stock phrases.
  • PassTyposAll visible text is spelled correctly: "LAST CHANCE HOSTING SALE ENDS SOON", "Preparing For Guests".
  • PassGuest access"SHOP SALE" button is available with no sign-in needed; only an ordinary account-free header is shown.
  • PassCurrency and region
  • PassContact or help link

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