Homepage scorecard · Mon Nov 9, 2026

Royal Caribbean

Verdict · rubric v1.0, pre-calibration

Strong

39/40

Lowest dimension
Technical hygiene, 4/5
Screenshot of the Royal Caribbean homepage on Nov 9, 2026, phone, above the fold
Nov 9, 2026 · phone, above the fold
Homepage URL
https://www.royalcaribbean.com/
Vertical
Other
Kind
Product-led

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: Cookie panel covers about 40% of viewport, not 80%. Visible: cruise brand tabs, and copy "3rd and 4th guests sail free"…

  • Value & differentiationJudgment

    All 3 checks pass. Concrete benefit: Specific checkable claims: "Up to $150 credit to spend onboard" and "3rd and 4th guests sail free".

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: Own phrasing: "BLACK FRIDAY BEAT THE CLOCK" and "3rd and 4th guests sail free", beyond stock phrases.

  • Call to actionBoth

    Both checks pass. Main button label: Prominent yellow button reads "Shop now", starting with the imperative verb Shop.

  • RelevanceBoth

    Both checks pass. Guest access: "Shop now" is available with no sign-in needed; the account icon is only a header link.

  • TrustBoth

    Both checks pass. Logo in header: "ROYAL CARIBBEAN" wordmark with crown anchor logo is legible at top, and the logo repeats in the header.

  • Technical hygieneCheck

    3 of 5 checks pass. Page heading: fail. Text size: fail.

Checks

  • PassProduct category in viewCookie panel covers about 40% of viewport, not 80%. Visible: cruise brand tabs, and copy "3rd and 4th guests sail free", "onboard" naming cruises; swimmer photo.
  • FailPage heading
  • PassLive hero text
  • PassHero offerHero headline "BLACK FRIDAY BEAT THE CLOCK" and "UP TO $1,000 OFF" with Cyber Bonus is an active promotional offer.
  • FailHeading in first screen
  • FailText size
  • PassSingle focal pointHero image with offer text and yellow button fills the top ~60% of the viewport; cookie panel is a bottom notice, so one dominant hero.
  • PassMain button in first screen
  • PassMain button labelProminent yellow button reads "Shop now", starting with the imperative verb Shop.
  • PassSearch in first screen
  • FailMenu button
  • FailOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in header"ROYAL CARIBBEAN" wordmark with crown anchor logo is legible at top, and the logo repeats in the header.
  • PassOverlay size
  • PassFirst screen unobstructedBottom cookie notice covers about 40% of the viewport with no email field; no signup modal.
  • PassPage load
  • PassConcrete benefitSpecific checkable claims: "Up to $150 credit to spend onboard" and "3rd and 4th guests sail free".
  • PassStore-specific benefit"3rd and 4th guests sail free" and onboard credit are tied to this cruise line's own offer, not generic store claims.
  • PassOffer termsOffers show amounts "Up to $1,000 off", "$150 credit" and a countdown "Sale ends in 19 Hrs : 18 Min : 49 Sec".
  • PassOriginal wordingOwn phrasing: "BLACK FRIDAY BEAT THE CLOCK" and "3rd and 4th guests sail free", beyond stock phrases.
  • PassTyposNo misspellings or grammar errors seen in hero, promo bar or cookie text.
  • PassGuest access"Shop now" is available with no sign-in needed; the account icon is only a header link.
  • PassCurrency and region
  • PassContact or help link

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