Homepage scorecard · Mon Nov 9, 2026
Royal Caribbean
Verdict · rubric v1.0, pre-calibration
Strong
39/40
- Lowest dimension
- Technical hygiene, 4/5

Dimensions
- HeadlineJudgment
Both checks pass. Product category in view: Cookie panel covers about 40% of viewport, not 80%. Visible: cruise brand tabs, and copy "3rd and 4th guests sail free"…
- Value & differentiationJudgment
All 3 checks pass. Concrete benefit: Specific checkable claims: "Up to $150 credit to spend onboard" and "3rd and 4th guests sail free".
- Design & hierarchyBoth
4 of 5 checks pass. Heading in first screen: fail.
- Copy & voiceJudgment
Both checks pass. Original wording: Own phrasing: "BLACK FRIDAY BEAT THE CLOCK" and "3rd and 4th guests sail free", beyond stock phrases.
- Call to actionBoth
Both checks pass. Main button label: Prominent yellow button reads "Shop now", starting with the imperative verb Shop.
- RelevanceBoth
Both checks pass. Guest access: "Shop now" is available with no sign-in needed; the account icon is only a header link.
- TrustBoth
Both checks pass. Logo in header: "ROYAL CARIBBEAN" wordmark with crown anchor logo is legible at top, and the logo repeats in the header.
- Technical hygieneCheck
3 of 5 checks pass. Page heading: fail. Text size: fail.
Checks
- PassProduct category in viewCookie panel covers about 40% of viewport, not 80%. Visible: cruise brand tabs, and copy "3rd and 4th guests sail free", "onboard" naming cruises; swimmer photo.
- FailPage heading
- PassLive hero text
- PassHero offerHero headline "BLACK FRIDAY BEAT THE CLOCK" and "UP TO $1,000 OFF" with Cyber Bonus is an active promotional offer.
- FailHeading in first screen
- FailText size
- PassSingle focal pointHero image with offer text and yellow button fills the top ~60% of the viewport; cookie panel is a bottom notice, so one dominant hero.
- PassMain button in first screen
- PassMain button labelProminent yellow button reads "Shop now", starting with the imperative verb Shop.
- PassSearch in first screen
- FailMenu button
- FailOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in header"ROYAL CARIBBEAN" wordmark with crown anchor logo is legible at top, and the logo repeats in the header.
- PassOverlay size
- PassFirst screen unobstructedBottom cookie notice covers about 40% of the viewport with no email field; no signup modal.
- PassPage load
- PassConcrete benefitSpecific checkable claims: "Up to $150 credit to spend onboard" and "3rd and 4th guests sail free".
- PassStore-specific benefit"3rd and 4th guests sail free" and onboard credit are tied to this cruise line's own offer, not generic store claims.
- PassOffer termsOffers show amounts "Up to $1,000 off", "$150 credit" and a countdown "Sale ends in 19 Hrs : 18 Min : 49 Sec".
- PassOriginal wordingOwn phrasing: "BLACK FRIDAY BEAT THE CLOCK" and "3rd and 4th guests sail free", beyond stock phrases.
- PassTyposNo misspellings or grammar errors seen in hero, promo bar or cookie text.
- PassGuest access"Shop now" is available with no sign-in needed; the account icon is only a header link.
- PassCurrency and region
- PassContact or help link
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