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Homepage scorecard · Mon Nov 9, 2026

QVC

Verdict · rubric v1.0, pre-calibration

Weak

20/40

Lowest dimension
Headline, 1/5
Screenshot of the QVC homepage on Nov 9, 2026, phone, above the fold
Nov 9, 2026 · phone, above the fold
Homepage URL
https://www.qvc.com/
Vertical
Department & mass
Kind
Storefront

Dimensions

  • HeadlineJudgment

    0 of 2 checks pass. Product category in view: Full-screen email signup modal covers the viewport; only fine print names QVC, and the people shown are not products. Hero offer: Primary text is an email signup demand in a blocking modal: "15% Off Your Order with email sign-up*".

  • Value & differentiationJudgment

    The check fails. Concrete benefit: Only text on the modal layer is visible, and it is a discount. Nothing outside the layer states a claim.

  • Design & hierarchyBoth

    1 of 5 checks pass. Capped at 2/5 by Overlay size. Single focal point: A full-screen form modal with email field covers the viewport, so no merchandising focal point is visible. First screen unobstructed: A promotional email signup modal with email field and "15% Off" fills the whole viewport.

  • Copy & voiceJudgment

    1 of 2 checks pass. Original wording: Nothing is visible outside the modal layer, so there is no marketing copy outside any layer.

  • Call to actionBoth

    0 of 2 checks pass. Main button in first screen: fail. Main button label: The only button is "CONTINUE" on the modal overlay, and no page-level CTA is visible outside it. A verb label on an overlay does not count.

  • RelevanceBoth

    Both checks pass. Guest access: The modal asks only for an email for a discount, not a sign-in, and a close X is visible at top right.

  • TrustBoth

    1 of 2 checks pass. Logo in header: No QVC logo or wordmark at the top; "QVC" appears only in small fine print, and the modal header shows no wordmark.

  • Technical hygieneCheck

    All 5 checks pass.

Checks

  • FailProduct category in viewFull-screen email signup modal covers the viewport; only fine print names QVC, and the people shown are not products.
  • PassPage heading
  • PassLive hero text
  • FailHero offerPrimary text is an email signup demand in a blocking modal: "15% Off Your Order with email sign-up*".
  • FailHeading in first screen
  • PassText size
  • FailSingle focal pointA full-screen form modal with email field covers the viewport, so no merchandising focal point is visible.
  • FailMain button in first screen
  • FailMain button labelThe only button is "CONTINUE" on the modal overlay, and no page-level CTA is visible outside it. A verb label on an overlay does not count.
  • PassSearch in first screen
  • PassMenu button
  • PassOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • FailLogo in headerNo QVC logo or wordmark at the top; "QVC" appears only in small fine print, and the modal header shows no wordmark.
  • FailOverlay size
  • FailFirst screen unobstructedA promotional email signup modal with email field and "15% Off" fills the whole viewport.
  • PassPage load
  • FailConcrete benefitOnly text on the modal layer is visible, and it is a discount. Nothing outside the layer states a claim.
  • FailOriginal wordingNothing is visible outside the modal layer, so there is no marketing copy outside any layer.
  • PassTyposAll visible text, including the modal, reads correctly with no misspelling or grammar error that I can see.
  • PassGuest accessThe modal asks only for an email for a discount, not a sign-in, and a close X is visible at top right.
  • PassCurrency and region
  • PassContact or help link

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