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Homepage scorecard · Mon Nov 9, 2026

Old Navy

Verdict · rubric v1.0, pre-calibration

Strong

33/40

Lowest dimension
Headline, 2/5
Screenshot of the Old Navy homepage on Nov 9, 2026, phone, above the fold
Nov 9, 2026 · phone, above the fold
Homepage URL
https://oldnavy.gap.com/
Vertical
Apparel & footwear
Kind
Storefront

Dimensions

  • HeadlineJudgment

    1 of 2 checks pass. Product category in view: Cookie privacy panel covers about 35% of viewport, not 80%, but unobstructed part shows only brand names…

  • Value & differentiationJudgment

    All 3 checks pass. Concrete benefit: Only "40% Off Everything" and "Free shipping on orders $50+" are visible; the shipping claim has a minimum spend number…

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: "Friends & Family Event" and "Ask Navy" go beyond stock phrases, but main copy is a stock discount line…

  • Call to actionBoth

    1 of 2 checks pass. Main button in first screen: fail.

  • RelevanceBoth

    Both checks pass. Guest access: Hero offers "Shop Now" and nav without sign-in; "Sign In or Join Now" is optional and no layer demands an account.

  • TrustBoth

    Both checks pass. Logo in header: "OLD NAVY" wordmark is large and legible in the header.

  • Technical hygieneCheck

    3 of 5 checks pass. Page heading: fail. Text size: fail.

Checks

  • FailProduct category in viewCookie privacy panel covers about 35% of viewport, not 80%, but unobstructed part shows only brand names, search placeholder and "40% Off Everything"; no product or category word.
  • FailPage heading
  • PassLive hero text
  • PassHero offerUnobstructed hero reads "Friends & Family Event" and "40% Off Everything" with "Shop Now", a clear promotional offer.
  • FailHeading in first screen
  • FailText size
  • PassSingle focal pointGreen hero with large "40% Off Everything" is the dominant block, though the cookie panel and top banners crowd it; hero still reaches roughly 40% of unobstructed area.
  • FailMain button in first screen
  • PassMain button labelMost prominent CTA in the hero is "Shop Now", which begins with the imperative verb "Shop".
  • PassSearch in first screen
  • PassMenu button
  • PassOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in header"OLD NAVY" wordmark is large and legible in the header.
  • PassOverlay size
  • PassFirst screen unobstructedBottom privacy and cookie notice covers about 35% of the height with no email or SMS field; no promotional signup modal.
  • PassPage load
  • PassConcrete benefitOnly "40% Off Everything" and "Free shipping on orders $50+" are visible; the shipping claim has a minimum spend number, a checkable service claim.
  • PassStore-specific benefit"Free shipping on orders $50+ for Encore Members" names the store's own loyalty program, "Encore Members".
  • PassOffer terms"40% Off Everything" shows amount, "Ends 11/11. Exclusions apply." gives date and exclusions; shipping offer shows $50+ and "Details".
  • PassOriginal wording"Friends & Family Event" and "Ask Navy" go beyond stock phrases, but main copy is a stock discount line; the event name and "Search for your fave" tip it to pass.
  • PassTyposNo misspelled word or grammar error visible; "fave" is casual styling and "ils" is a word cut off at the screen edge.
  • PassGuest accessHero offers "Shop Now" and nav without sign-in; "Sign In or Join Now" is optional and no layer demands an account.
  • PassCurrency and region
  • PassContact or help link

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