Page Teardown, home

Homepage scorecard · Mon Nov 9, 2026

DICK'S Sporting Goods

Verdict · rubric v1.0, pre-calibration

Strong

39/40

Lowest dimension
Technical hygiene, 4/5
Screenshot of the DICK'S Sporting Goods homepage on Nov 9, 2026, phone, above the fold
Nov 9, 2026 · phone, above the fold
Homepage URL
https://www.dickssportinggoods.com/
Vertical
Outdoor & sporting goods
Kind
Storefront

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: No modal covers the page; shoes pictured in the hero with the headline "Top Shoes", plus pills "Hoodies & Sweatpants".

  • Value & differentiationJudgment

    All 3 checks pass. Concrete benefit: Promo bar states "2X Points±" on app purchase, a specific checkable multiplier for the points program, plus "$20 OFF" tag.

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: "Mobile Monday: 2X Points± on Your App Purchase" names its own offer and program in its own words, not a stock phrase.

  • Call to actionBoth

    Both checks pass. Main button label: Most prominent button-styled controls: "GET $20 OFF" tag, a discount tag, and app banner "GET" (overlay).

  • RelevanceBoth

    Both checks pass. Guest access: Hero shoes, category pills and search are visible without signing in; "Sign In to Earn Points" is optional.

  • TrustBoth

    Both checks pass. Logo in header: Green "DICK'S" logo clearly legible in the header at top center.

  • Technical hygieneCheck

    4 of 5 checks pass. Text size: fail.

Checks

  • PassProduct category in viewNo modal covers the page; shoes pictured in the hero with the headline "Top Shoes", plus pills "Hoodies & Sweatpants".
  • PassPage heading
  • PassLive hero text
  • PassHero offerHero "Top Shoes" with "New Arrivals" and "GET $20 OFF" tag; promo bar "Mobile Monday: 2X Points± on Your App Purchase".
  • FailHeading in first screen
  • FailText size
  • PassSingle focal pointGreen "Top Shoes" hero card with two shoes spans the width and much of the content area, clearly dominant over the header and pills.
  • PassMain button in first screen
  • PassMain button labelMost prominent button-styled controls: "GET $20 OFF" tag, a discount tag, and app banner "GET" (overlay). "Sign In to Earn Points" row begins with the verb "Sign In".
  • PassSearch in first screen
  • PassMenu button
  • PassOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in headerGreen "DICK'S" logo clearly legible in the header at top center.
  • PassOverlay size
  • PassFirst screen unobstructedNo email or SMS modal; only a bottom app install banner with a "GET" button, no signup form.
  • PassPage load
  • PassConcrete benefitPromo bar states "2X Points±" on app purchase, a specific checkable multiplier for the points program, plus "$20 OFF" tag.
  • PassStore-specific benefit"2X Points±" with "ScoreCard account" ties to the store's own loyalty program.
  • PassOffer termsPromo bar shows "2X Points", "Valid 11/9/26" end date and "Get Offer". Hero "GET $20 OFF" gives an amount.
  • PassOriginal wording"Mobile Monday: 2X Points± on Your App Purchase" names its own offer and program in its own words, not a stock phrase.
  • PassTyposNo misspelled words or grammar errors seen; cut-off "Hot De" at the edge is allowed.
  • PassGuest accessHero shoes, category pills and search are visible without signing in; "Sign In to Earn Points" is optional.
  • PassCurrency and region
  • PassContact or help link

Think we got this wrong? Email support@pageteardown.com. We reply within 2 business days and fix confirmed errors within 7.

Every night for DICK'S Sporting GoodsBack to the board