Homepage scorecard · Mon Nov 9, 2026

Cotopaxi

Verdict · rubric v1.0, pre-calibration

Strong

33/40

Lowest dimension
Value & differentiation, 1/5
Screenshot of the Cotopaxi homepage on Nov 9, 2026, phone, above the fold
First screen
Screenshot of the Cotopaxi homepage on Nov 9, 2026 after closing the popup, phone, above the fold
After closing the popup
Homepage URL
https://www.cotopaxi.com/
Vertical
Outdoor & sporting goods
Kind
Storefront

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: After closing the popup: Nav tabs "PACKS & BAGS" and "WOMEN'S" visible, plus models wearing puffer vests and jackets in hero; no modal.

  • Value & differentiationJudgment

    The check fails. Concrete benefit: After closing the popup: Text only names a limited edition bundle with instax and says "best gifts just click"; no number, material, feature or guarantee.

  • Design & hierarchyBoth

    2 of 5 checks pass. Capped at 2/5 by Overlay size. First screen unobstructed: A discount dialog, "Want 20% Off* Your First Purchase?", fills the viewport with a "YES, PLEASE!" button. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: After closing the popup: "Because the best gifts just click." is a distinctive turn of phrase tied to the instax camera collaboration.

  • Call to actionBoth

    Both checks pass. Main button label: After closing the popup: Prominent white button labeled "SHOP NOW" begins with imperative verb "Shop".

  • RelevanceBoth

    Both checks pass. Guest access: Popup offers a first-purchase discount with a "No, I'm Good" dismiss and close X; no sign-in required.

  • TrustBoth

    Both checks pass. Logo in header: After closing the popup: Cotopaxi llama logo and wordmark clearly legible in the header.

  • Technical hygieneCheck

    All 5 checks pass.

Checks

  • PassProduct category in viewAfter closing the popup: Nav tabs "PACKS & BAGS" and "WOMEN'S" visible, plus models wearing puffer vests and jackets in hero; no modal.
  • PassPage heading
  • PassLive hero text
  • PassHero offerAfter closing the popup: Hero presents "Limited Edition" Cotopaxi x instax bundle campaign with "Meet the new Cotopaxi x instax Bundle" copy and promo bar drop.
  • FailHeading in first screen
  • PassText size
  • PassSingle focal pointAfter closing the popup: Full-width hero image with overlaid copy and button fills about 65% of the viewport, clearly dominant over header and nav.
  • PassMain button in first screen
  • PassMain button labelAfter closing the popup: Prominent white button labeled "SHOP NOW" begins with imperative verb "Shop".
  • PassSearch in first screen
  • PassMenu button
  • PassOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in headerAfter closing the popup: Cotopaxi llama logo and wordmark clearly legible in the header.
  • FailOverlay size
  • FailFirst screen unobstructedA discount dialog, "Want 20% Off* Your First Purchase?", fills the viewport with a "YES, PLEASE!" button.
  • PassPage load
  • FailConcrete benefitAfter closing the popup: Text only names a limited edition bundle with instax and says "best gifts just click"; no number, material, feature or guarantee.
  • PassOriginal wordingAfter closing the popup: "Because the best gifts just click." is a distinctive turn of phrase tied to the instax camera collaboration.
  • PassTyposVisible text, "Want 20% Off* Your First Purchase?" and fine print, has no misspellings or grammar errors.
  • PassGuest accessPopup offers a first-purchase discount with a "No, I'm Good" dismiss and close X; no sign-in required.
  • PassCurrency and region
  • PassContact or help link

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