Homepage scorecard · Mon Nov 9, 2026

Article

Verdict · rubric v1.0, pre-calibration

Strong

36/40

Lowest dimension
Value & differentiation, 2/5
Screenshot of the Article homepage on Nov 9, 2026, phone, above the fold
Nov 9, 2026 · phone, above the fold
Homepage URL
https://www.article.com/
Vertical
Home & furnishings
Kind
Storefront

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: Cookie notice covers about 650 of 2001 px (~35%), so no 80% modal; hero CTA "SHOP SOFAS & LOVESEATS" names sofas as the category.

  • Value & differentiationJudgment

    2 of 3 checks pass. Capped at 2/5 by Offer terms. Offer terms: Promo bar offers a "free Interior Design Plan" with no amount, minimum, end date or details label.

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: "Find your material match." and "your sofa soulmate is just a click away" are distinctive turns of phrase, not stock lines.

  • Call to actionBoth

    Both checks pass. Main button label: Most prominent hero button reads "SHOP SOFAS & LOVESEATS", beginning with the imperative verb "Shop".

  • RelevanceBoth

    Both checks pass. Guest access: Hero "SHOP SOFAS & LOVESEATS" button lets a guest start shopping; account icon is optional and nothing requires sign-in.

  • TrustBoth

    Both checks pass. Logo in header: "ARTICLE." wordmark is clearly legible in the header.

  • Technical hygieneCheck

    4 of 5 checks pass. Page heading: fail.

Checks

  • PassProduct category in viewCookie notice covers about 650 of 2001 px (~35%), so no 80% modal; hero CTA "SHOP SOFAS & LOVESEATS" names sofas as the category.
  • FailPage heading
  • PassLive hero text
  • PassHero offerUnobstructed hero "Find your material match." with sofa fabrics and leathers copy presents a product campaign for sofas.
  • FailHeading in first screen
  • PassText size
  • PassSingle focal pointHero image with large white headline and button fills most of the unobstructed area, clear priority over the header and bottom cookie notice.
  • PassMain button in first screen
  • PassMain button labelMost prominent hero button reads "SHOP SOFAS & LOVESEATS", beginning with the imperative verb "Shop".
  • PassSearch in first screen
  • PassMenu button
  • PassOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in header"ARTICLE." wordmark is clearly legible in the header.
  • PassOverlay size
  • PassFirst screen unobstructedOnly a bottom cookie notice with Reject All, Customize, Accept All, about 35% of height, no email field.
  • PassPage load
  • PassConcrete benefitHero names "soft, cozy fabrics" and "sleek, long-lasting leathers"; promo bar offers a "free Interior Design Plan", a specific service.
  • PassStore-specific benefitPromo bar "get a free Interior Design Plan today" with "our stylists" is the store's own service, not typical competitor wording.
  • FailOffer termsPromo bar offers a "free Interior Design Plan" with no amount, minimum, end date or details label.
  • PassOriginal wording"Find your material match." and "your sofa soulmate is just a click away" are distinctive turns of phrase, not stock lines.
  • PassTyposAll visible text reads correctly, including hero copy, promo bar and cookie notice; no misspellings or grammar errors seen.
  • PassGuest accessHero "SHOP SOFAS & LOVESEATS" button lets a guest start shopping; account icon is optional and nothing requires sign-in.
  • PassCurrency and region
  • PassContact or help link

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