Homepage scorecard · Mon Nov 9, 2026
Article
Verdict · rubric v1.0, pre-calibration
Strong
36/40
- Lowest dimension
- Value & differentiation, 2/5

Dimensions
- HeadlineJudgment
Both checks pass. Product category in view: Cookie notice covers about 650 of 2001 px (~35%), so no 80% modal; hero CTA "SHOP SOFAS & LOVESEATS" names sofas as the category.
- Value & differentiationJudgment
2 of 3 checks pass. Capped at 2/5 by Offer terms. Offer terms: Promo bar offers a "free Interior Design Plan" with no amount, minimum, end date or details label.
- Design & hierarchyBoth
4 of 5 checks pass. Heading in first screen: fail.
- Copy & voiceJudgment
Both checks pass. Original wording: "Find your material match." and "your sofa soulmate is just a click away" are distinctive turns of phrase, not stock lines.
- Call to actionBoth
Both checks pass. Main button label: Most prominent hero button reads "SHOP SOFAS & LOVESEATS", beginning with the imperative verb "Shop".
- RelevanceBoth
Both checks pass. Guest access: Hero "SHOP SOFAS & LOVESEATS" button lets a guest start shopping; account icon is optional and nothing requires sign-in.
- TrustBoth
Both checks pass. Logo in header: "ARTICLE." wordmark is clearly legible in the header.
- Technical hygieneCheck
4 of 5 checks pass. Page heading: fail.
Checks
- PassProduct category in viewCookie notice covers about 650 of 2001 px (~35%), so no 80% modal; hero CTA "SHOP SOFAS & LOVESEATS" names sofas as the category.
- FailPage heading
- PassLive hero text
- PassHero offerUnobstructed hero "Find your material match." with sofa fabrics and leathers copy presents a product campaign for sofas.
- FailHeading in first screen
- PassText size
- PassSingle focal pointHero image with large white headline and button fills most of the unobstructed area, clear priority over the header and bottom cookie notice.
- PassMain button in first screen
- PassMain button labelMost prominent hero button reads "SHOP SOFAS & LOVESEATS", beginning with the imperative verb "Shop".
- PassSearch in first screen
- PassMenu button
- PassOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in header"ARTICLE." wordmark is clearly legible in the header.
- PassOverlay size
- PassFirst screen unobstructedOnly a bottom cookie notice with Reject All, Customize, Accept All, about 35% of height, no email field.
- PassPage load
- PassConcrete benefitHero names "soft, cozy fabrics" and "sleek, long-lasting leathers"; promo bar offers a "free Interior Design Plan", a specific service.
- PassStore-specific benefitPromo bar "get a free Interior Design Plan today" with "our stylists" is the store's own service, not typical competitor wording.
- FailOffer termsPromo bar offers a "free Interior Design Plan" with no amount, minimum, end date or details label.
- PassOriginal wording"Find your material match." and "your sofa soulmate is just a click away" are distinctive turns of phrase, not stock lines.
- PassTyposAll visible text reads correctly, including hero copy, promo bar and cookie notice; no misspellings or grammar errors seen.
- PassGuest accessHero "SHOP SOFAS & LOVESEATS" button lets a guest start shopping; account icon is optional and nothing requires sign-in.
- PassCurrency and region
- PassContact or help link
Think we got this wrong? Email support@pageteardown.com. We reply within 2 business days and fix confirmed errors within 7.