Homepage scorecard · Mon Nov 2, 2026
Wayfair
Verdict · rubric v1.0, pre-calibration
Solid
32/40
- Lowest dimension
- Call to action, 1/5

Dimensions
- HeadlineJudgment
Both checks pass. Product category in view: A range appliance is pictured in the hero, and the hero text reads "on appliances"; a "Find anything home..." search box is also visible.
- Value & differentiationJudgment
1 of 2 checks pass. Concrete benefit: Visible text gives only discounts and sale names: "UP TO 70% OFF", "SAVE $300", "Limited time.
- Design & hierarchyBoth
4 of 5 checks pass. Heading in first screen: fail.
- Copy & voiceJudgment
Both checks pass. Original wording: The copy "spend $2,000, SAVE $300 on appliances" and "Black Friday Pop-Up Sale" names the offer in its own terms, beyond stock phrases.
- Call to actionBoth
0 of 2 checks pass. Main button in first screen: fail. Main button label: The only button-styled control in the hero is an unlabeled purple arrow circle; no labeled button with a verb is visible.
- RelevanceBoth
Both checks pass. Guest access: Offers and a search box are visible with only an optional account icon; no sign-in wall or returning-customer greeting.
- TrustJudgment
The check passes. Logo in header: The purple "wayfair" wordmark is clearly legible in the header.
- Technical hygieneCheck
4 of 5 checks pass. Page heading: fail.
Checks
- PassProduct category in viewA range appliance is pictured in the hero, and the hero text reads "on appliances"; a "Find anything home..." search box is also visible. No modal covers the page.
- FailPage heading
- PassLive hero text
- PassHero offerHero reads "spend $2,000, SAVE $300 on appliances" with a banner "BLACK FRIDAY DEALS END TONIGHT", a clear promotional offer.
- FailHeading in first screen
- PassText size
- PassSingle focal pointThe hero banner with the appliance photo and "SAVE $300" fills about 40% of the viewport, clearly dominant despite the promo bar and search above.
- FailMain button in first screen
- FailMain button labelThe only button-styled control in the hero is an unlabeled purple arrow circle; no labeled button with a verb is visible.
- PassSearch in first screen
- PassMenu button
- PassOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in headerThe purple "wayfair" wordmark is clearly legible in the header.
- PassOverlay size
- PassFirst screen unobstructedNo email or SMS signup modal or discount dialog is visible; the page content is fully visible.
- PassPage load
- FailConcrete benefitVisible text gives only discounts and sale names: "UP TO 70% OFF", "SAVE $300", "Limited time. Select items only." No product or service claim.
- PassOffer termsOffers show amounts and conditions: "UP TO 70% OFF", "spend $2,000, SAVE $300", and "END TONIGHT" with a countdown timer.
- PassOriginal wordingThe copy "spend $2,000, SAVE $300 on appliances" and "Black Friday Pop-Up Sale" names the offer in its own terms, beyond stock phrases.
- PassTyposAll visible text is spelled correctly; the ticker words cut off at the screen edge are not errors.
- PassGuest accessOffers and a search box are visible with only an optional account icon; no sign-in wall or returning-customer greeting.
- PassCurrency and region
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