Homepage scorecard · Mon Nov 2, 2026

Wayfair

Verdict · rubric v1.0, pre-calibration

Solid

32/40

Lowest dimension
Call to action, 1/5
Screenshot of the Wayfair homepage on Nov 2, 2026, phone, above the fold
Nov 2, 2026 · phone, above the fold
Homepage URL
https://www.wayfair.com/
Vertical
Home & furnishings
Kind
Storefront

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: A range appliance is pictured in the hero, and the hero text reads "on appliances"; a "Find anything home..." search box is also visible.

  • Value & differentiationJudgment

    1 of 2 checks pass. Concrete benefit: Visible text gives only discounts and sale names: "UP TO 70% OFF", "SAVE $300", "Limited time.

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: The copy "spend $2,000, SAVE $300 on appliances" and "Black Friday Pop-Up Sale" names the offer in its own terms, beyond stock phrases.

  • Call to actionBoth

    0 of 2 checks pass. Main button in first screen: fail. Main button label: The only button-styled control in the hero is an unlabeled purple arrow circle; no labeled button with a verb is visible.

  • RelevanceBoth

    Both checks pass. Guest access: Offers and a search box are visible with only an optional account icon; no sign-in wall or returning-customer greeting.

  • TrustJudgment

    The check passes. Logo in header: The purple "wayfair" wordmark is clearly legible in the header.

  • Technical hygieneCheck

    4 of 5 checks pass. Page heading: fail.

Checks

  • PassProduct category in viewA range appliance is pictured in the hero, and the hero text reads "on appliances"; a "Find anything home..." search box is also visible. No modal covers the page.
  • FailPage heading
  • PassLive hero text
  • PassHero offerHero reads "spend $2,000, SAVE $300 on appliances" with a banner "BLACK FRIDAY DEALS END TONIGHT", a clear promotional offer.
  • FailHeading in first screen
  • PassText size
  • PassSingle focal pointThe hero banner with the appliance photo and "SAVE $300" fills about 40% of the viewport, clearly dominant despite the promo bar and search above.
  • FailMain button in first screen
  • FailMain button labelThe only button-styled control in the hero is an unlabeled purple arrow circle; no labeled button with a verb is visible.
  • PassSearch in first screen
  • PassMenu button
  • PassOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in headerThe purple "wayfair" wordmark is clearly legible in the header.
  • PassOverlay size
  • PassFirst screen unobstructedNo email or SMS signup modal or discount dialog is visible; the page content is fully visible.
  • PassPage load
  • FailConcrete benefitVisible text gives only discounts and sale names: "UP TO 70% OFF", "SAVE $300", "Limited time. Select items only." No product or service claim.
  • PassOffer termsOffers show amounts and conditions: "UP TO 70% OFF", "spend $2,000, SAVE $300", and "END TONIGHT" with a countdown timer.
  • PassOriginal wordingThe copy "spend $2,000, SAVE $300 on appliances" and "Black Friday Pop-Up Sale" names the offer in its own terms, beyond stock phrases.
  • PassTyposAll visible text is spelled correctly; the ticker words cut off at the screen edge are not errors.
  • PassGuest accessOffers and a search box are visible with only an optional account icon; no sign-in wall or returning-customer greeting.
  • PassCurrency and region

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