Homepage scorecard · Mon Nov 2, 2026
Saatva
Verdict · rubric v1.0, pre-calibration
Strong
35/40
- Lowest dimension
- Design & hierarchy, 2/5
Dimensions
- HeadlineJudgment
Both checks pass. Product category in view: After closing the popup: Headline "Luxury Mattresses Made Affordable" and button "Shop all mattresses" name the category…
- Value & differentiationJudgment
2 of 3 checks pass. Store-specific benefit: After closing the popup: Only concrete claim is "handcrafted", which many mattress makers say in the same words; the rest is a discount and praise.
- Design & hierarchyBoth
3 of 5 checks pass. Capped at 2/5 by Overlay size. First screen unobstructed: A promotional email signup modal with "Save an Extra $50" and an email field fills the viewport.
- Copy & voiceJudgment
Both checks pass. Original wording: After closing the popup: "Luxury Mattresses Made Affordable" and "most comfortable prices" are the brand's own phrasing, not purely stock retail lines.
- Call to actionBoth
Both checks pass. Main button label: After closing the popup: Most prominent button reads "Shop all mattresses", beginning with the imperative verb "Shop".
- RelevanceBoth
Both checks pass. Guest access: The modal asks only for an email signup with a close X; it does not demand sign-in or account creation.
- TrustBoth
Both checks pass. Logo in header: After closing the popup: "saatva" wordmark is clearly legible in the header.
- Technical hygieneCheck
4 of 5 checks pass. Text size: fail.
Checks
- PassProduct category in viewAfter closing the popup: Headline "Luxury Mattresses Made Affordable" and button "Shop all mattresses" name the category; the cookie banner covers about 55% of the viewport, below 80%.
- PassPage heading
- PassLive hero text
- PassHero offerAfter closing the popup: Promo bar "Save up to $625 off" and hero "Luxury Mattresses Made Affordable" with a shop button present an active promotional offer.
- PassHeading in first screen
- FailText size
- PassSingle focal pointAfter closing the popup: Hero image with large headline, subhead and white button fills most of the unobstructed area; the cookie banner is only a partial bottom notice.
- PassMain button in first screen
- PassMain button labelAfter closing the popup: Most prominent button reads "Shop all mattresses", beginning with the imperative verb "Shop".
- PassSearch in first screen
- PassMenu button
- PassOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in headerAfter closing the popup: "saatva" wordmark is clearly legible in the header.
- FailOverlay size
- FailFirst screen unobstructedA promotional email signup modal with "Save an Extra $50" and an email field fills the viewport.
- PassPage load
- PassConcrete benefitAfter closing the popup: Hero says "handcrafted mattresses", a process claim, and the promo bar gives "Save up to $625 off" and sale end time; handcrafted is checkable.
- FailStore-specific benefitAfter closing the popup: Only concrete claim is "handcrafted", which many mattress makers say in the same words; the rest is a discount and praise.
- PassOffer termsAfter closing the popup: Promo bar shows amount "Save up to $625 off", end time "SALE ENDS TODAY" and a "More Info" link.
- PassOriginal wordingAfter closing the popup: "Luxury Mattresses Made Affordable" and "most comfortable prices" are the brand's own phrasing, not purely stock retail lines.
- PassTyposAll visible text is spelled correctly and grammatical, including "Official mattress and restorative sleep provider of Team USA".
- PassGuest accessThe modal asks only for an email signup with a close X; it does not demand sign-in or account creation.
- PassCurrency and region
- PassContact or help link
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