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Homepage scorecard · Mon Nov 2, 2026

Ruggable

Verdict · rubric v1.0, pre-calibration

Strong

39/40

Lowest dimension
Value & differentiation, 4/5
Screenshot of the Ruggable homepage on Nov 2, 2026, phone, above the fold
Nov 2, 2026 · phone, above the fold
Homepage URL
https://ruggable.com/
Vertical
Home & furnishings
Kind
Storefront

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: Hero photo shows a rug, armchair, sofa and coffee table in a living room; a rug is prominent, no overlay covers the page.

  • Value & differentiationJudgment

    2 of 3 checks pass. Store-specific benefit: The claim is a delivery-by-Thanksgiving cutoff, which any retailer could make; no own-product, material or program claim is visible.

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: "Last Chance Hosting Sale" and "Preparing For Guests" tie the offer to hosting season in its own words, beyond stock phrases.

  • Call to actionBoth

    Both checks pass. Main button label: Red button labeled "SHOP SALE" begins with the imperative verb "Shop".

  • RelevanceBoth

    Both checks pass. Guest access: "SHOP SALE" button and the hero offer are visible with no sign-in required or returning-customer greeting.

  • TrustBoth

    Both checks pass. Logo in header: "Ruggable" wordmark is clearly legible in the white header at the top.

  • Technical hygieneCheck

    All 5 checks pass.

Checks

  • PassProduct category in viewHero photo shows a rug, armchair, sofa and coffee table in a living room; a rug is prominent, no overlay covers the page.
  • PassPage heading
  • PassLive hero text
  • PassHero offerHero copy "Last Chance Hosting Sale" and "Up to 40% Off" presents an active seasonal promotion.
  • FailHeading in first screen
  • PassText size
  • PassSingle focal pointFull-width hero image with headline and "SHOP SALE" button fills well over 40% of the viewport, clear white text over dimmed photo.
  • PassMain button in first screen
  • PassMain button labelRed button labeled "SHOP SALE" begins with the imperative verb "Shop".
  • PassSearch in first screen
  • PassMenu button
  • FailOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in header"Ruggable" wordmark is clearly legible in the white header at the top.
  • PassOverlay size
  • PassFirst screen unobstructedNo email or SMS modal is present; only the promo bar, header, hero and a heading are visible.
  • PassPage load
  • PassConcrete benefitOnly "Order by 11/11 to receive by Thanksgiving" (a delivery date) and sale text; the date is a checkable delivery claim, though close to a promo notice.
  • FailStore-specific benefitThe claim is a delivery-by-Thanksgiving cutoff, which any retailer could make; no own-product, material or program claim is visible.
  • PassOffer termsThe hero offer shows its amount: "Up to 40% Off".
  • PassOriginal wording"Last Chance Hosting Sale" and "Preparing For Guests" tie the offer to hosting season in its own words, beyond stock phrases.
  • PassTyposAll visible text is spelled correctly: "Last Chance Hosting Sale", "Preparing For Guests", "Order by 11/11 to receive by Thanksgiving".
  • PassGuest access"SHOP SALE" button and the hero offer are visible with no sign-in required or returning-customer greeting.
  • PassCurrency and region
  • PassContact or help link

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