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Homepage scorecard · Mon Nov 2, 2026

Royal Caribbean

Verdict · rubric v1.0, pre-calibration

Strong

36/40

Lowest dimension
Value & differentiation, 2/5
Screenshot of the Royal Caribbean homepage on Nov 2, 2026, phone, above the fold
Nov 2, 2026 · phone, above the fold
Homepage URL
https://www.royalcaribbean.com/
Vertical
Other
Kind
Product-led

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: Cookie panel covers about 40% of viewport, so no 80% modal.

  • Value & differentiationJudgment

    1 of 2 checks pass. Concrete benefit: Only "DEAL DROP" and "CRUISES AS LOW AS $249", a price offer; no feature, guarantee or other checkable claim about the product.

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: "DEAL DROP" is a recognizable turn of phrase, paired with a specific "CRUISES AS LOW AS $249" claim rather than a stock line.

  • Call to actionBoth

    Both checks pass. Main button label: Most prominent button is yellow "Shop now", beginning with imperative verb "Shop".

  • RelevanceBoth

    Both checks pass. Guest access: "Shop now" button is visible with no sign-in required; the account icon is only an optional link.

  • TrustBoth

    Both checks pass. Logo in header: "ROYAL CARIBBEAN" logo with crown anchor is legible in the top header, plus crown icon in the nav.

  • Technical hygieneCheck

    3 of 5 checks pass. Page heading: fail. Text size: fail.

Checks

  • PassProduct category in viewCookie panel covers about 40% of viewport, so no 80% modal. Unobstructed part shows tabs for cruise lines and "CRUISES AS LOW AS $249" headline.
  • FailPage heading
  • PassLive hero text
  • PassHero offerHero headline "DEAL DROP" with "CRUISES AS LOW AS $249" and a "Shop now" button presents a promotional offer.
  • FailHeading in first screen
  • FailText size
  • PassSingle focal pointHero image with "DEAL DROP" headline and yellow button fills most of the unobstructed area; cookie banner is secondary.
  • PassMain button in first screen
  • PassMain button labelMost prominent button is yellow "Shop now", beginning with imperative verb "Shop".
  • PassSearch in first screen
  • FailMenu button
  • FailOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in header"ROYAL CARIBBEAN" logo with crown anchor is legible in the top header, plus crown icon in the nav.
  • PassOverlay size
  • PassFirst screen unobstructedBottom cookie notice covers about 40% of height with no email field; no promotional signup modal.
  • PassPage load
  • FailConcrete benefitOnly "DEAL DROP" and "CRUISES AS LOW AS $249", a price offer; no feature, guarantee or other checkable claim about the product.
  • PassOffer termsOffer shows an amount: "CRUISES AS LOW AS $249" gives a price point, though no end date or details label.
  • PassOriginal wording"DEAL DROP" is a recognizable turn of phrase, paired with a specific "CRUISES AS LOW AS $249" claim rather than a stock line.
  • PassTyposVisible text, including "DEAL DROP", "CRUISES AS LOW AS $249" and the cookie notice, has no misspellings or grammar errors.
  • PassGuest access"Shop now" button is visible with no sign-in required; the account icon is only an optional link.
  • PassCurrency and region
  • PassContact or help link

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