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Homepage scorecard · Mon Nov 2, 2026

Rare Beauty

Verdict · rubric v1.0, pre-calibration

Strong

39/40

Lowest dimension
Value & differentiation, 4/5
Screenshot of the Rare Beauty homepage on Nov 2, 2026, phone, above the fold
Nov 2, 2026 · phone, above the fold
Homepage URL
https://www.rarebeauty.com/
Vertical
Beauty & personal care
Kind
Storefront

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: Hero shows two women applying makeup brush and holding lip gloss; no overlay covers 80% (cookie banner about 23%).

  • Value & differentiationJudgment

    2 of 3 checks pass. Store-specific benefit: Only concrete claim is free standard shipping with $50 order, which most stores offer; "Demi x Selena" is a name, not a claim.

  • Design & hierarchyBoth

    All 5 checks pass. Single focal point: Full-width hero photo of two women with "Demi x Selena" headline fills most of the unobstructed content area with clear priority.

  • Copy & voiceJudgment

    Both checks pass. Original wording: Hero copy "True friends know exactly how to make each other..." is a distinct turn of phrase beyond stock retail wording.

  • Call to actionBoth

    Both checks pass. Main button label: "SHOP NOW" in the promo bar is underlined link text starting with the verb Shop; no hero button is visible…

  • RelevanceBoth

    Both checks pass. Guest access: Account icon only; hero and "SHOP NOW" link are visible with no sign-in or membership required.

  • TrustBoth

    Both checks pass. Logo in header: "Rare Beauty" wordmark clearly legible in the header.

  • Technical hygieneCheck

    All 5 checks pass.

Checks

  • PassProduct category in viewHero shows two women applying makeup brush and holding lip gloss; no overlay covers 80% (cookie banner about 23%). Brand name "Rare Beauty" in header.
  • PassPage heading
  • PassLive hero text
  • PassHero offerHero copy "NEW | LIMITED TIME" and "Demi x Selena" presents a collection campaign, plus a free shipping promo bar.
  • PassHeading in first screen
  • PassText size
  • PassSingle focal pointFull-width hero photo of two women with "Demi x Selena" headline fills most of the unobstructed content area with clear priority.
  • PassMain button in first screen
  • PassMain button label"SHOP NOW" in the promo bar is underlined link text starting with the verb Shop; no hero button is visible, and the cookie "Accept" is an overlay.
  • PassSearch in first screen
  • FailMenu button
  • FailOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in header"Rare Beauty" wordmark clearly legible in the header.
  • PassOverlay size
  • PassFirst screen unobstructedBottom cookie notice with "Do not sell or share" and "Accept", about 23% of height, no email field or promo modal.
  • PassPage load
  • PassConcrete benefitPromo bar "FREE STANDARD SHIPPING W/ $50 ORDER." gives a number-based service claim.
  • FailStore-specific benefitOnly concrete claim is free standard shipping with $50 order, which most stores offer; "Demi x Selena" is a name, not a claim.
  • PassOffer termsFree shipping offer shows a minimum spend: "W/ $50 ORDER".
  • PassOriginal wordingHero copy "True friends know exactly how to make each other..." is a distinct turn of phrase beyond stock retail wording.
  • PassTyposNo misspellings visible; hero sentence is cut off at the edge by the overlay, which is not an error.
  • PassGuest accessAccount icon only; hero and "SHOP NOW" link are visible with no sign-in or membership required.
  • PassCurrency and region
  • PassContact or help link

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