Homepage scorecard · Mon Nov 2, 2026
QVC
Verdict · rubric v1.0, pre-calibration
Solid
30/40
- Lowest dimension
- Call to action, 1/5
Dimensions
- HeadlineJudgment
Both checks pass. Product category in view: After closing the popup: Nav shows "Deals", "Your Picks", "New"; holiday decor products pictured (lit green globes…
- Value & differentiationJudgment
1 of 2 checks pass. Concrete benefit: After closing the popup: Promo bar "$20 off your $40+ order with code HOLIDAY20" is only a discount; hero is a holiday theme, with no product claim.
- Design & hierarchyBoth
2 of 5 checks pass. Capped at 2/5 by Overlay size. First screen unobstructed: A promotional email signup modal offering "15% Off Your Order with email sign-up*" fills the viewport. Heading in first screen: fail.
- Copy & voiceJudgment
Both checks pass. Original wording: After closing the popup: Hero says "Deck the Halls" and "Sprinkle that holiday magic throughout your space.", which is a distinctive turn of phrase.
- Call to actionBoth
0 of 2 checks pass. Main button in first screen: fail. Main button label: After closing the popup: No button-styled call to action visible; only a "Copy" text link, nav tabs and product tile labels like "Home Designer".
- RelevanceBoth
Both checks pass. Guest access: The modal asks only for an email address with a close X; it does not require sign-in or account creation and assumes no past order.
- TrustBoth
Both checks pass. Logo in header: After closing the popup: The Q logo with red ribbon is clearly visible at top center of the header.
- Technical hygieneCheck
All 5 checks pass.
Checks
- PassProduct category in viewAfter closing the popup: Nav shows "Deals", "Your Picks", "New"; holiday decor products pictured (lit green globes, nutcracker advent calendar) and "Deck the Halls" hero, with no overlay covering the page.
- PassPage heading
- PassLive hero text
- PassHero offerAfter closing the popup: Hero "Deck the Halls" with "Sprinkle that holiday magic throughout your space." plus promo bar "$20 off your $40+ order" shows a seasonal campaign.
- FailHeading in first screen
- PassText size
- PassSingle focal pointAfter closing the popup: The "Deck the Halls" hero block spans about a third of the viewport, with product tiles below and promo bar above competing for attention.
- FailMain button in first screen
- FailMain button labelAfter closing the popup: No button-styled call to action visible; only a "Copy" text link, nav tabs and product tile labels like "Home Designer".
- PassSearch in first screen
- PassMenu button
- PassOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in headerAfter closing the popup: The Q logo with red ribbon is clearly visible at top center of the header.
- FailOverlay size
- FailFirst screen unobstructedA promotional email signup modal offering "15% Off Your Order with email sign-up*" fills the viewport.
- PassPage load
- FailConcrete benefitAfter closing the popup: Promo bar "$20 off your $40+ order with code HOLIDAY20" is only a discount; hero is a holiday theme, with no product claim.
- PassOffer termsAfter closing the popup: Promo bar shows amount "$20 off", minimum "$40+ order", and a "Details" link.
- PassOriginal wordingAfter closing the popup: Hero says "Deck the Halls" and "Sprinkle that holiday magic throughout your space.", which is a distinctive turn of phrase.
- PassTyposVisible text such as "We're So Happy You're Here" and the legal copy has no misspellings or clear grammar errors.
- PassGuest accessThe modal asks only for an email address with a close X; it does not require sign-in or account creation and assumes no past order.
- PassCurrency and region
- PassContact or help link
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