Homepage scorecard · Mon Nov 2, 2026
Purple
Verdict · rubric v1.0, pre-calibration
Strong
33/40
- Lowest dimension
- Value & differentiation, 2/5
Dimensions
- HeadlineJudgment
Both checks pass. Product category in view: After closing the popup: Promo card says "Queen mattresses from $999" and a mattress image appears; no modal covers 80% of the viewport.
- Value & differentiationJudgment
1 of 2 checks pass. Concrete benefit: After closing the popup: Outside the chat layer, text offers "Refer & get $100", "Queen mattresses from $999", "10 YEARS OF BETTER" and a tagline…
- Design & hierarchyBoth
3 of 5 checks pass. Capped at 2/5 by Overlay size. First screen unobstructed: Promotional email signup modal "Sign up for 10% OFF" with an email field interrupts the viewport.
- Copy & voiceJudgment
Both checks pass. Original wording: After closing the popup: "10th Anniversary Sale" and "Queen mattresses from $999" name the offer in its own words, with a tagline "Less pain. Better sleep."
- Call to actionBoth
Both checks pass. Main button label: After closing the popup: Most prominent button is white "Shop sale", which starts with the imperative verb "Shop".
- RelevanceBoth
Both checks pass. Guest access: Modal asks only for an email for a discount and has a close X; it is not a sign-in wall.
- TrustBoth
Both checks pass. Logo in header: After closing the popup: Purple wordmark with tagline "Less pain. Better sleep." is clearly legible in the header.
- Technical hygieneCheck
4 of 5 checks pass. Text size: fail.
Checks
- PassProduct category in viewAfter closing the popup: Promo card says "Queen mattresses from $999" and a mattress image appears; no modal covers 80% of the viewport.
- PassPage heading
- PassLive hero text
- PassHero offerAfter closing the popup: Unobstructed hero says "10th Anniversary Sale" and "Queen mattresses from $999" with a "Shop sale" button.
- PassHeading in first screen
- FailText size
- PassSingle focal pointAfter closing the popup: Dark navy sale card plus a large image collage; the collage is the largest block and the sale card is clearly prioritized, with no full-screen modal.
- PassMain button in first screen
- PassMain button labelAfter closing the popup: Most prominent button is white "Shop sale", which starts with the imperative verb "Shop".
- PassSearch in first screen
- PassMenu button
- FailOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in headerAfter closing the popup: Purple wordmark with tagline "Less pain. Better sleep." is clearly legible in the header.
- FailOverlay size
- FailFirst screen unobstructedPromotional email signup modal "Sign up for 10% OFF" with an email field interrupts the viewport.
- PassPage load
- FailConcrete benefitAfter closing the popup: Outside the chat layer, text offers "Refer & get $100", "Queen mattresses from $999", "10 YEARS OF BETTER" and a tagline, which are only discounts, prices and praise, not product claims.
- PassOffer termsAfter closing the popup: Sale offers "Queen mattresses from $999" with a "Details" link; the promo bar shows "Refer & get $100" as an amount.
- PassOriginal wordingAfter closing the popup: "10th Anniversary Sale" and "Queen mattresses from $999" name the offer in its own words, with a tagline "Less pain. Better sleep."
- PassTyposAll visible text is spelled correctly, including modal text such as "an adjustable base with your mattress purchase."
- PassGuest accessModal asks only for an email for a discount and has a close X; it is not a sign-in wall.
- PassCurrency and region
- PassContact or help link
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