Page Teardown, home

Homepage scorecard · Mon Nov 2, 2026

Old Navy

Verdict · rubric v1.0, pre-calibration

Solid

32/40

Lowest dimension
Headline, 2/5
Screenshot of the Old Navy homepage on Nov 2, 2026, phone, above the fold
Nov 2, 2026 · phone, above the fold
Homepage URL
https://oldnavy.gap.com/
Vertical
Apparel & footwear
Kind
Storefront

Dimensions

  • HeadlineJudgment

    1 of 2 checks pass. Product category in view: Cookie privacy modal covers about 1350 of 2001 px, roughly 67%, not 80%. Unobstructed part shows only brand names, search placeholder…

  • Value & differentiationJudgment

    All 3 checks pass. Concrete benefit: Claims: "Early Black Friday Deals from $8", "Extra 20% Off in App only"…

  • Design & hierarchyBoth

    3 of 5 checks pass. Single focal point: Hero is a pink "Early Black Friday" block mostly covered by the privacy notice; stacked app banner, nav… Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: "Early Black Friday Deals from $8 + Extra 20% Off in App only" and "Ask Navy" go beyond stock phrases; borderline since mostly sale copy.

  • Call to actionBoth

    1 of 2 checks pass. Main button in first screen: fail.

  • RelevanceBoth

    Both checks pass. Guest access: "Sign In or Join Now" is optional link; no welcome back or members-only wall, and the cookie layer has a close X.

  • TrustBoth

    Both checks pass. Logo in header: "OLD NAVY" wordmark is clearly legible in the header.

  • Technical hygieneCheck

    3 of 5 checks pass. Page heading: fail. Text size: fail.

Checks

  • FailProduct category in viewCookie privacy modal covers about 1350 of 2001 px, roughly 67%, not 80%. Unobstructed part shows only brand names, search placeholder, and "Early Black Friday"; no product or category word.
  • FailPage heading
  • PassLive hero text
  • PassHero offerUnobstructed promo bar reads "Early Black Friday Deals from $8 + Extra 20% Off in App only" and hero says "Early Black Friday".
  • FailHeading in first screen
  • FailText size
  • FailSingle focal pointHero is a pink "Early Black Friday" block mostly covered by the privacy notice; stacked app banner, nav, two promo bars compete and no hero reaches 40%.
  • FailMain button in first screen
  • PassMain button labelMost prominent button-styled control outside overlays is "Ask Navy" (also "OPEN" app banner); "SHOP NOW" is only a text link. "Ask Navy" starts with imperative verb "Ask".
  • PassSearch in first screen
  • PassMenu button
  • PassOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in header"OLD NAVY" wordmark is clearly legible in the header.
  • PassOverlay size
  • PassFirst screen unobstructedOverlay is a privacy and cookie notice with no email or SMS field; no promotional signup modal.
  • PassPage load
  • PassConcrete benefitClaims: "Early Black Friday Deals from $8", "Extra 20% Off in App only", "Free shipping on orders $50+ for Encore Members" give a checkable service claim with a number.
  • PassStore-specific benefit"Free shipping on orders $50+ for Encore Members" names the store's own loyalty program and its own threshold; the app-only extra 20% is also store-specific.
  • PassOffer termsOffers show amounts "from $8", "Extra 20% Off", "$50+" minimum, plus "Details" links and "Exclusions apply".
  • PassOriginal wording"Early Black Friday Deals from $8 + Extra 20% Off in App only" and "Ask Navy" go beyond stock phrases; borderline since mostly sale copy.
  • PassTyposNo misspellings or grammar errors visible; "Search for your fave" is casual wordplay, and "Ask Navy" is a product name.
  • PassGuest access"Sign In or Join Now" is optional link; no welcome back or members-only wall, and the cookie layer has a close X.
  • PassCurrency and region
  • PassContact or help link

Think we got this wrong? Email support@pageteardown.com. We reply within 2 business days and fix confirmed errors within 7.

Every night for Old NavyBack to the board