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Homepage scorecard · Mon Nov 2, 2026

DICK'S Sporting Goods

Verdict · rubric v1.0, pre-calibration

Strong

34/40

Lowest dimension
Value & differentiation, 2/5
Screenshot of the DICK'S Sporting Goods homepage on Nov 2, 2026, phone, above the fold
Nov 2, 2026 · phone, above the fold
Homepage URL
https://www.dickssportinggoods.com/
Vertical
Outdoor & sporting goods
Kind
Storefront

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: No modal covers the page; shoes are pictured and the hero says "Top Shoes", with pills "Hoodies & Sweatpa..." and "Holiday Gift Guide".

  • Value & differentiationJudgment

    1 of 2 checks pass. Concrete benefit: Outside the overlays, the text is only discounts, category names, "Sign In to Earn Points" and "Top Shoes".

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: Copy is stock: "Up to 50% Off", "Shop Now", "Top Shoes", "New Arrivals". "Holiday Deal Dash" is a mild turn of phrase, so this is close.

  • Call to actionBoth

    1 of 2 checks pass. Main button label: The most prominent button-styled control outside overlays is the pill "Holiday Gift Guide" (a noun phrase).

  • RelevanceBoth

    Both checks pass. Guest access: The search box, category pills and hero are all visible without signing in; "Sign In to Earn Points" is optional.

  • TrustBoth

    Both checks pass. Logo in header: The DICK'S logo is clearly legible in the header, centered on a green block.

  • Technical hygieneCheck

    4 of 5 checks pass. Text size: fail.

Checks

  • PassProduct category in viewNo modal covers the page; shoes are pictured and the hero says "Top Shoes", with pills "Hoodies & Sweatpa..." and "Holiday Gift Guide".
  • PassPage heading
  • PassLive hero text
  • PassHero offerPromo bar "Holiday Deal Dash: Up to 50% Off" and a "Top Shoes" hero with "New Arrivals" present an active seasonal offer.
  • FailHeading in first screen
  • FailText size
  • PassSingle focal pointThe "Top Shoes" hero card spans the full width and about 40% of the screen, with clear figure-ground. The app banner and coupon tab overlap it slightly.
  • PassMain button in first screen
  • FailMain button labelThe most prominent button-styled control outside overlays is the pill "Holiday Gift Guide" (a noun phrase). "Sign In to Earn Points" is a row, not a button. The "GET" and "GET $20 OFF" controls are overlays.
  • PassSearch in first screen
  • PassMenu button
  • PassOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in headerThe DICK'S logo is clearly legible in the header, centered on a green block.
  • PassOverlay size
  • PassFirst screen unobstructedThere is no email/SMS modal, only an app install banner and a small "GET $20 OFF" tab. The tab is a discount dialog, but it does not block the viewport.
  • PassPage load
  • FailConcrete benefitOutside the overlays, the text is only discounts, category names, "Sign In to Earn Points" and "Top Shoes". The app banner's "exclusive deals" is on an overlay layer. No checkable product claim appears.
  • PassOffer termsThe promo bar shows "Up to 50% Off" (an amount) and "Valid thru 11/3/26" (an end date), so the offer terms are present.
  • PassOriginal wordingCopy is stock: "Up to 50% Off", "Shop Now", "Top Shoes", "New Arrivals". "Holiday Deal Dash" is a mild turn of phrase, so this is close.
  • PassTyposNo misspellings seen. "Hoodies & Sweatpa" is cut off at the screen edge, which is not an error.
  • PassGuest accessThe search box, category pills and hero are all visible without signing in; "Sign In to Earn Points" is optional.
  • PassCurrency and region
  • PassContact or help link

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