Homepage scorecard · Mon Nov 2, 2026

Article

Verdict · rubric v1.0, pre-calibration

Strong

36/40

Lowest dimension
Value & differentiation, 2/5
Screenshot of the Article homepage on Nov 2, 2026, phone, above the fold
Nov 2, 2026 · phone, above the fold
Homepage URL
https://www.article.com/
Vertical
Home & furnishings
Kind
Storefront

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: Cookie notice covers about 50% of viewport, under 80%. Hero button "SHOP SOFAS & LOVESEATS" and a sofa photo show the category.

  • Value & differentiationJudgment

    2 of 3 checks pass. Capped at 2/5 by Offer terms. Offer terms: Promo bar offers "a free Interior Design Plan" with no amount, minimum, end date, or details label.

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: "Find your material match." and "your sofa soulmate is just a click away" are own-voice phrasing, not stock lines.

  • Call to actionBoth

    Both checks pass. Main button label: Most prominent button "SHOP SOFAS & LOVESEATS" begins with the imperative verb "Shop".

  • RelevanceBoth

    Both checks pass. Guest access: Hero "SHOP SOFAS & LOVESEATS" button offers a guest shopping path. The account icon is optional, and the cookie notice asks for no sign-in.

  • TrustBoth

    Both checks pass. Logo in header: "ARTICLE." wordmark is clearly legible in the header.

  • Technical hygieneCheck

    4 of 5 checks pass. Page heading: fail.

Checks

  • PassProduct category in viewCookie notice covers about 50% of viewport, under 80%. Hero button "SHOP SOFAS & LOVESEATS" and a sofa photo show the category.
  • FailPage heading
  • PassLive hero text
  • PassHero offerUnobstructed hero "Find your material match." with sofa fabric and leather copy and "SHOP SOFAS & LOVESEATS" presents a product campaign.
  • FailHeading in first screen
  • PassText size
  • PassSingle focal pointHero image with "Find your material match." headline and white button dominates the unobstructed content, with a clear figure-ground contrast; cookie notice is a bottom strip.
  • PassMain button in first screen
  • PassMain button labelMost prominent button "SHOP SOFAS & LOVESEATS" begins with the imperative verb "Shop".
  • PassSearch in first screen
  • PassMenu button
  • PassOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in header"ARTICLE." wordmark is clearly legible in the header.
  • PassOverlay size
  • PassFirst screen unobstructedBottom cookie notice with Reject All, Customize, Accept All, no email field, covers under 60% of the viewport.
  • PassPage load
  • PassConcrete benefitHero names "soft, cozy fabrics" and "sleek, long-lasting leathers", and the promo bar offers a free Interior Design Plan, a specific service.
  • PassStore-specific benefit"free Interior Design Plan" from "our stylists" is the store's own service, not a typical competitor claim.
  • FailOffer termsPromo bar offers "a free Interior Design Plan" with no amount, minimum, end date, or details label.
  • PassOriginal wording"Find your material match." and "your sofa soulmate is just a click away" are own-voice phrasing, not stock lines.
  • PassTyposVisible text, including the cookie notice and hero copy, has no misspellings or clear grammar errors.
  • PassGuest accessHero "SHOP SOFAS & LOVESEATS" button offers a guest shopping path. The account icon is optional, and the cookie notice asks for no sign-in.
  • PassCurrency and region
  • PassContact or help link

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