Homepage scorecard · Mon Nov 2, 2026
Article
Verdict · rubric v1.0, pre-calibration
Strong
36/40
- Lowest dimension
- Value & differentiation, 2/5

Dimensions
- HeadlineJudgment
Both checks pass. Product category in view: Cookie notice covers about 50% of viewport, under 80%. Hero button "SHOP SOFAS & LOVESEATS" and a sofa photo show the category.
- Value & differentiationJudgment
2 of 3 checks pass. Capped at 2/5 by Offer terms. Offer terms: Promo bar offers "a free Interior Design Plan" with no amount, minimum, end date, or details label.
- Design & hierarchyBoth
4 of 5 checks pass. Heading in first screen: fail.
- Copy & voiceJudgment
Both checks pass. Original wording: "Find your material match." and "your sofa soulmate is just a click away" are own-voice phrasing, not stock lines.
- Call to actionBoth
Both checks pass. Main button label: Most prominent button "SHOP SOFAS & LOVESEATS" begins with the imperative verb "Shop".
- RelevanceBoth
Both checks pass. Guest access: Hero "SHOP SOFAS & LOVESEATS" button offers a guest shopping path. The account icon is optional, and the cookie notice asks for no sign-in.
- TrustBoth
Both checks pass. Logo in header: "ARTICLE." wordmark is clearly legible in the header.
- Technical hygieneCheck
4 of 5 checks pass. Page heading: fail.
Checks
- PassProduct category in viewCookie notice covers about 50% of viewport, under 80%. Hero button "SHOP SOFAS & LOVESEATS" and a sofa photo show the category.
- FailPage heading
- PassLive hero text
- PassHero offerUnobstructed hero "Find your material match." with sofa fabric and leather copy and "SHOP SOFAS & LOVESEATS" presents a product campaign.
- FailHeading in first screen
- PassText size
- PassSingle focal pointHero image with "Find your material match." headline and white button dominates the unobstructed content, with a clear figure-ground contrast; cookie notice is a bottom strip.
- PassMain button in first screen
- PassMain button labelMost prominent button "SHOP SOFAS & LOVESEATS" begins with the imperative verb "Shop".
- PassSearch in first screen
- PassMenu button
- PassOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in header"ARTICLE." wordmark is clearly legible in the header.
- PassOverlay size
- PassFirst screen unobstructedBottom cookie notice with Reject All, Customize, Accept All, no email field, covers under 60% of the viewport.
- PassPage load
- PassConcrete benefitHero names "soft, cozy fabrics" and "sleek, long-lasting leathers", and the promo bar offers a free Interior Design Plan, a specific service.
- PassStore-specific benefit"free Interior Design Plan" from "our stylists" is the store's own service, not a typical competitor claim.
- FailOffer termsPromo bar offers "a free Interior Design Plan" with no amount, minimum, end date, or details label.
- PassOriginal wording"Find your material match." and "your sofa soulmate is just a click away" are own-voice phrasing, not stock lines.
- PassTyposVisible text, including the cookie notice and hero copy, has no misspellings or clear grammar errors.
- PassGuest accessHero "SHOP SOFAS & LOVESEATS" button offers a guest shopping path. The account icon is optional, and the cookie notice asks for no sign-in.
- PassCurrency and region
- PassContact or help link
Think we got this wrong? Email support@pageteardown.com. We reply within 2 business days and fix confirmed errors within 7.