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Homepage scorecard · Sat Oct 31, 2026

Wayfair

Verdict · rubric v1.0, pre-calibration

Strong

35/40

Lowest dimension
Call to action, 1/5
Screenshot of the Wayfair homepage on Oct 31, 2026, phone, above the fold
Oct 31, 2026 · phone, above the fold
Homepage URL
https://www.wayfair.com/
Vertical
Home & furnishings
Kind
Storefront

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: Search box says "Find anything home..." and images show throw blankets, pillows, sofa, bar stools and a mirror…

  • Value & differentiationJudgment

    All 3 checks pass. Concrete benefit: Badge reads "fast & free shipping" with "WAYFAIR DELIVERS", and "UP TO 60% OFF", a checkable service claim.

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: "The holiday shop" and "fast & free shipping" name the offer in the store's own words, beyond stock phrases.

  • Call to actionBoth

    0 of 2 checks pass. Main button in first screen: fail. Main button label: Only a small unlabeled circular arrow button under "holiday shop"; the promo bar is a discount line, with no verb-labeled button.

  • RelevanceBoth

    Both checks pass. Guest access: Products and promotions are visible without signing in; the account icon is optional and no member gate appears.

  • TrustJudgment

    The check passes. Logo in header: Purple "wayfair" wordmark is clearly legible in the header.

  • Technical hygieneCheck

    4 of 5 checks pass. Page heading: fail.

Checks

  • PassProduct category in viewSearch box says "Find anything home..." and images show throw blankets, pillows, sofa, bar stools and a mirror, so home furnishings are clearly shown.
  • FailPage heading
  • PassLive hero text
  • PassHero offerHero "THE holiday shop" and promo bar "UP TO 60% OFF | FALL CLEARANCE" present active seasonal campaigns.
  • FailHeading in first screen
  • PassText size
  • PassSingle focal pointThe holiday shop hero with blankets and decorated living room fills about 40% of the viewport with clear priority over surrounding elements.
  • FailMain button in first screen
  • FailMain button labelOnly a small unlabeled circular arrow button under "holiday shop"; the promo bar is a discount line, with no verb-labeled button.
  • PassSearch in first screen
  • PassMenu button
  • PassOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in headerPurple "wayfair" wordmark is clearly legible in the header.
  • PassOverlay size
  • PassFirst screen unobstructedNo email or SMS modal or overlay is visible; the page is fully visible.
  • PassPage load
  • PassConcrete benefitBadge reads "fast & free shipping" with "WAYFAIR DELIVERS", and "UP TO 60% OFF", a checkable service claim.
  • PassStore-specific benefit"Wayfair Delivers" fast & free shipping badge names the store's own delivery program.
  • PassOffer termsPromo bar and heading show the amount "UP TO 60% OFF"; shipping badge has an asterisk.
  • PassOriginal wording"The holiday shop" and "fast & free shipping" name the offer in the store's own words, beyond stock phrases.
  • PassTyposAll visible text such as "Fall Clearance", "Find anything home...", "Weight Capacity 300lbs" is spelled correctly.
  • PassGuest accessProducts and promotions are visible without signing in; the account icon is optional and no member gate appears.
  • PassCurrency and region

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