Homepage scorecard · Sat Oct 31, 2026

Ruggable

Verdict · rubric v1.0, pre-calibration

Strong

39/40

Lowest dimension
Technical hygiene, 4/5
Screenshot of the Ruggable homepage on Oct 31, 2026, phone, above the fold
Oct 31, 2026 · phone, above the fold
Homepage URL
https://ruggable.com/
Vertical
Home & furnishings
Kind
Storefront

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: Hero shows a wool rug with fringe and promo bar says "Buy 2+ Rugs Get 15% Off"; brand "Ruggable" and rug photos visible, no modal.

  • Value & differentiationJudgment

    All 3 checks pass. Concrete benefit: "Easy Care Wool" names a material and a care feature; promo bar "Buy 2+ Rugs Get 15% Off" adds a number.

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: Headline "Easy Care Wool" names the offering in its own words; it is not a stock phrase like "New arrivals".

  • Call to actionBoth

    Both checks pass. Main button label: Most prominent CTA is the underlined "SHOP NOW" in the hero, which begins with the imperative verb Shop.

  • RelevanceBoth

    Both checks pass. Guest access: Shopping paths "SHOP NOW", "SHOP FALL", "SHOP PLUSH" are open; no sign-in wall or returning-customer greeting.

  • TrustBoth

    Both checks pass. Logo in header: "Ruggable" wordmark is clearly legible, centered in the header.

  • Technical hygieneCheck

    4 of 5 checks pass. Text size: fail.

Checks

  • PassProduct category in viewHero shows a wool rug with fringe and promo bar says "Buy 2+ Rugs Get 15% Off"; brand "Ruggable" and rug photos visible, no modal.
  • PassPage heading
  • PassLive hero text
  • PassHero offerHero headline "Easy Care Wool" with "SHOP NOW" presents a product campaign, plus a rug promo bar offer.
  • FailHeading in first screen
  • FailText size
  • PassSingle focal pointLarge rug hero with "Easy Care Wool" headline fills well over 40% of the content area, with clear priority over the two smaller tiles.
  • PassMain button in first screen
  • PassMain button labelMost prominent CTA is the underlined "SHOP NOW" in the hero, which begins with the imperative verb Shop.
  • PassSearch in first screen
  • PassMenu button
  • FailOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in header"Ruggable" wordmark is clearly legible, centered in the header.
  • PassOverlay size
  • PassFirst screen unobstructedNo email or SMS modal, popup or quiz is visible; only the promo bar, header and hero imagery.
  • PassPage load
  • PassConcrete benefit"Easy Care Wool" names a material and a care feature; promo bar "Buy 2+ Rugs Get 15% Off" adds a number.
  • PassStore-specific benefit"Easy Care Wool" is about the store's own wool rug line; the claim is tied to its own product, not a generic store claim.
  • PassOffer termsPromo bar "Buy 2+ Rugs Get 15% Off | Code BUY2GET15" shows amount, minimum quantity and code.
  • PassOriginal wordingHeadline "Easy Care Wool" names the offering in its own words; it is not a stock phrase like "New arrivals".
  • PassTyposVisible text such as "Easy Care Wool", "SHOP FALL", "SHOP PLUSH" and the promo bar has no misspellings or grammar errors.
  • PassGuest accessShopping paths "SHOP NOW", "SHOP FALL", "SHOP PLUSH" are open; no sign-in wall or returning-customer greeting.
  • PassCurrency and region
  • PassContact or help link

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