Homepage scorecard · Sat Oct 31, 2026
Ruggable
Verdict · rubric v1.0, pre-calibration
Strong
39/40
- Lowest dimension
- Technical hygiene, 4/5

Dimensions
- HeadlineJudgment
Both checks pass. Product category in view: Hero shows a wool rug with fringe and promo bar says "Buy 2+ Rugs Get 15% Off"; brand "Ruggable" and rug photos visible, no modal.
- Value & differentiationJudgment
All 3 checks pass. Concrete benefit: "Easy Care Wool" names a material and a care feature; promo bar "Buy 2+ Rugs Get 15% Off" adds a number.
- Design & hierarchyBoth
4 of 5 checks pass. Heading in first screen: fail.
- Copy & voiceJudgment
Both checks pass. Original wording: Headline "Easy Care Wool" names the offering in its own words; it is not a stock phrase like "New arrivals".
- Call to actionBoth
Both checks pass. Main button label: Most prominent CTA is the underlined "SHOP NOW" in the hero, which begins with the imperative verb Shop.
- RelevanceBoth
Both checks pass. Guest access: Shopping paths "SHOP NOW", "SHOP FALL", "SHOP PLUSH" are open; no sign-in wall or returning-customer greeting.
- TrustBoth
Both checks pass. Logo in header: "Ruggable" wordmark is clearly legible, centered in the header.
- Technical hygieneCheck
4 of 5 checks pass. Text size: fail.
Checks
- PassProduct category in viewHero shows a wool rug with fringe and promo bar says "Buy 2+ Rugs Get 15% Off"; brand "Ruggable" and rug photos visible, no modal.
- PassPage heading
- PassLive hero text
- PassHero offerHero headline "Easy Care Wool" with "SHOP NOW" presents a product campaign, plus a rug promo bar offer.
- FailHeading in first screen
- FailText size
- PassSingle focal pointLarge rug hero with "Easy Care Wool" headline fills well over 40% of the content area, with clear priority over the two smaller tiles.
- PassMain button in first screen
- PassMain button labelMost prominent CTA is the underlined "SHOP NOW" in the hero, which begins with the imperative verb Shop.
- PassSearch in first screen
- PassMenu button
- FailOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in header"Ruggable" wordmark is clearly legible, centered in the header.
- PassOverlay size
- PassFirst screen unobstructedNo email or SMS modal, popup or quiz is visible; only the promo bar, header and hero imagery.
- PassPage load
- PassConcrete benefit"Easy Care Wool" names a material and a care feature; promo bar "Buy 2+ Rugs Get 15% Off" adds a number.
- PassStore-specific benefit"Easy Care Wool" is about the store's own wool rug line; the claim is tied to its own product, not a generic store claim.
- PassOffer termsPromo bar "Buy 2+ Rugs Get 15% Off | Code BUY2GET15" shows amount, minimum quantity and code.
- PassOriginal wordingHeadline "Easy Care Wool" names the offering in its own words; it is not a stock phrase like "New arrivals".
- PassTyposVisible text such as "Easy Care Wool", "SHOP FALL", "SHOP PLUSH" and the promo bar has no misspellings or grammar errors.
- PassGuest accessShopping paths "SHOP NOW", "SHOP FALL", "SHOP PLUSH" are open; no sign-in wall or returning-customer greeting.
- PassCurrency and region
- PassContact or help link
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