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Homepage scorecard · Sat Oct 31, 2026

Royal Caribbean

Verdict · rubric v1.0, pre-calibration

Strong

36/40

Lowest dimension
Value & differentiation, 2/5
Screenshot of the Royal Caribbean homepage on Oct 31, 2026, phone, above the fold
Oct 31, 2026 · phone, above the fold
Homepage URL
https://www.royalcaribbean.com/
Vertical
Other
Kind
Product-led

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: Cookie panel covers about 40% of viewport, not 80%; but hero shows only a pool splash scene, no ship product alone.

  • Value & differentiationJudgment

    1 of 2 checks pass. Concrete benefit: Only "CRUISES AS LOW AS $249", a price offer; no feature, guarantee, or process claim outside the cookie layer.

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: "DEAL DROP" is a recognizable turn of phrase and "CRUISES AS LOW AS $249" names the offer in its own words.

  • Call to actionBoth

    Both checks pass. Main button label: Most prominent button is yellow "Shop now", beginning with the imperative verb "Shop".

  • RelevanceBoth

    Both checks pass. Guest access: "Shop now" button visible with no sign-in wall; only an account icon in the header.

  • TrustBoth

    Both checks pass. Logo in header: Royal Caribbean crown-and-anchor logo and wordmark legible in the top brand tab and centered in the header.

  • Technical hygieneCheck

    3 of 5 checks pass. Page heading: fail. Text size: fail.

Checks

  • PassProduct category in viewCookie panel covers about 40% of viewport, not 80%; but hero shows only a pool splash scene, no ship product alone. Tabs show cruise brand names; "CRUISES AS LOW AS $249" names category.
  • FailPage heading
  • PassLive hero text
  • PassHero offerHero reads "DEAL DROP" and "CRUISES AS LOW AS $249" with a "Shop now" button, a clear promotional offer.
  • FailHeading in first screen
  • FailText size
  • PassSingle focal pointHero image with "DEAL DROP" headline and yellow button fills most of the unobstructed area above the cookie panel, clear figure-ground priority.
  • PassMain button in first screen
  • PassMain button labelMost prominent button is yellow "Shop now", beginning with the imperative verb "Shop".
  • PassSearch in first screen
  • FailMenu button
  • FailOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in headerRoyal Caribbean crown-and-anchor logo and wordmark legible in the top brand tab and centered in the header.
  • PassOverlay size
  • PassFirst screen unobstructedBottom cookie notice covers roughly 40% of height with no email field; no promotional signup modal.
  • PassPage load
  • FailConcrete benefitOnly "CRUISES AS LOW AS $249", a price offer; no feature, guarantee, or process claim outside the cookie layer.
  • PassOffer termsThe deal "CRUISES AS LOW AS $249" shows an amount, the $249 price.
  • PassOriginal wording"DEAL DROP" is a recognizable turn of phrase and "CRUISES AS LOW AS $249" names the offer in its own words.
  • PassTyposAll visible text, including cookie notice and hero headlines, is spelled correctly with no grammar errors.
  • PassGuest access"Shop now" button visible with no sign-in wall; only an account icon in the header.
  • PassCurrency and region
  • PassContact or help link

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