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Homepage scorecard · Sat Oct 31, 2026

Rare Beauty

Verdict · rubric v1.0, pre-calibration

Strong

39/40

Lowest dimension
Value & differentiation, 4/5
Screenshot of the Rare Beauty homepage on Oct 31, 2026, phone, above the fold
Oct 31, 2026 · phone, above the fold
Homepage URL
https://www.rarebeauty.com/
Vertical
Beauty & personal care
Kind
Storefront

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: No modal over 80%; hero shows women holding a makeup brush and lip gloss, with "Beauty" in the wordmark. Cookie bar covers about 25%.

  • Value & differentiationJudgment

    2 of 3 checks pass. Store-specific benefit: Only concrete claim is free shipping over $50, which most stores offer. The "Demi x Selena" collection is a name, not a claim.

  • Design & hierarchyBoth

    All 5 checks pass. Single focal point: Large hero photo of two women with the "Demi x Selena" headline fills most of the unobstructed area with clear priority.

  • Copy & voiceJudgment

    Both checks pass. Original wording: Hero copy "True friends know exactly how to make each other" is its own phrasing, plus "Demi x Selena" collaboration.

  • Call to actionBoth

    Both checks pass. Main button label: Only "SHOP NOW" in the promo bar is a link-style control, and it begins with the verb Shop. The hero has no button…

  • RelevanceBoth

    Both checks pass. Guest access: Account icon is present, but "SHOP NOW" and the hero are open to guests. No sign-in wall.

  • TrustBoth

    Both checks pass. Logo in header: "Rare Beauty" wordmark is clearly legible in the header.

  • Technical hygieneCheck

    All 5 checks pass.

Checks

  • PassProduct category in viewNo modal over 80%; hero shows women holding a makeup brush and lip gloss, with "Beauty" in the wordmark. Cookie bar covers about 25%.
  • PassPage heading
  • PassLive hero text
  • PassHero offerHero copy "NEW | LIMITED TIME" and "Demi x Selena" presents a product campaign, plus a free shipping promo bar.
  • PassHeading in first screen
  • PassText size
  • PassSingle focal pointLarge hero photo of two women with the "Demi x Selena" headline fills most of the unobstructed area with clear priority.
  • PassMain button in first screen
  • PassMain button labelOnly "SHOP NOW" in the promo bar is a link-style control, and it begins with the verb Shop. The hero has no button, and "Accept" is on the overlay.
  • PassSearch in first screen
  • FailMenu button
  • FailOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in header"Rare Beauty" wordmark is clearly legible in the header.
  • PassOverlay size
  • PassFirst screen unobstructedOnly a bottom cookie notice with "Accept" and "Do not sell or share", about 25% of height, and no email field.
  • PassPage load
  • PassConcrete benefitPromo bar states "FREE STANDARD SHIPPING W/ $50 ORDER.", a checkable number-based service claim.
  • FailStore-specific benefitOnly concrete claim is free shipping over $50, which most stores offer. The "Demi x Selena" collection is a name, not a claim.
  • PassOffer termsFree shipping offer shows a minimum spend: "W/ $50 ORDER".
  • PassOriginal wordingHero copy "True friends know exactly how to make each other" is its own phrasing, plus "Demi x Selena" collaboration.
  • PassTyposNo misspellings visible; the hero line is cut off at the screen edge, which is not an error.
  • PassGuest accessAccount icon is present, but "SHOP NOW" and the hero are open to guests. No sign-in wall.
  • PassCurrency and region
  • PassContact or help link

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