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Homepage scorecard · Sat Oct 31, 2026

QVC

Verdict · rubric v1.0, pre-calibration

Weak

20/40

Lowest dimension
Headline, 1/5
Screenshot of the QVC homepage on Oct 31, 2026, phone, above the fold
Oct 31, 2026 · phone, above the fold
Homepage URL
https://www.qvc.com/
Vertical
Department & mass
Kind
Storefront

Dimensions

  • HeadlineJudgment

    0 of 2 checks pass. Product category in view: Full-screen email signup modal covers the viewport; only fine print names QVC, with no product or category word visible. Hero offer: Primary text is an email signup demand in a blocking modal: "15% Off Your Order with email sign-up*" with an Email Address field.

  • Value & differentiationJudgment

    The check fails. Concrete benefit: All visible text is on the modal layer, which does not count, and it only offers a discount anyway.

  • Design & hierarchyBoth

    1 of 5 checks pass. Capped at 2/5 by Overlay size. Single focal point: Viewport is covered by a full-screen email form modal with no underlying hero visible. First screen unobstructed: Full-screen promotional email signup modal with "15% Off Your Order with email sign-up*" interrupts the viewport.

  • Copy & voiceJudgment

    1 of 2 checks pass. Original wording: All marketing copy is on the modal layer, which is excluded; no copy visible outside it.

  • Call to actionBoth

    0 of 2 checks pass. Main button in first screen: fail. Main button label: Only button is "CONTINUE" inside the overlay, and the page behind shows no CTA. Overlay controls do not count.

  • RelevanceBoth

    Both checks pass. Guest access: Modal asks only for email signup with a close X; no sign-in or account required, so not a sign-in wall.

  • TrustBoth

    1 of 2 checks pass. Logo in header: No logo or wordmark at the top of the modal; "QVC" appears only in small fine print text, not as a wordmark.

  • Technical hygieneCheck

    All 5 checks pass.

Checks

  • FailProduct category in viewFull-screen email signup modal covers the viewport; only fine print names QVC, with no product or category word visible. People are pictured, not products.
  • PassPage heading
  • PassLive hero text
  • FailHero offerPrimary text is an email signup demand in a blocking modal: "15% Off Your Order with email sign-up*" with an Email Address field.
  • FailHeading in first screen
  • PassText size
  • FailSingle focal pointViewport is covered by a full-screen email form modal with no underlying hero visible.
  • FailMain button in first screen
  • FailMain button labelOnly button is "CONTINUE" inside the overlay, and the page behind shows no CTA. Overlay controls do not count.
  • PassSearch in first screen
  • PassMenu button
  • PassOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • FailLogo in headerNo logo or wordmark at the top of the modal; "QVC" appears only in small fine print text, not as a wordmark.
  • FailOverlay size
  • FailFirst screen unobstructedFull-screen promotional email signup modal with "15% Off Your Order with email sign-up*" interrupts the viewport.
  • PassPage load
  • FailConcrete benefitAll visible text is on the modal layer, which does not count, and it only offers a discount anyway.
  • FailOriginal wordingAll marketing copy is on the modal layer, which is excluded; no copy visible outside it.
  • PassTyposAll visible text including "We're So Happy You're Here" and fine print is spelled and worded correctly.
  • PassGuest accessModal asks only for email signup with a close X; no sign-in or account required, so not a sign-in wall.
  • PassCurrency and region
  • PassContact or help link

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