Homepage scorecard · Sat Oct 31, 2026
Purple
Verdict · rubric v1.0, pre-calibration
Strong
33/40
- Lowest dimension
- Value & differentiation, 2/5
Dimensions
- HeadlineJudgment
Both checks pass. Product category in view: After closing the popup: Promo card reads "Queen mattresses from $999" and the hero collage shows a mattress and a person sleeping; no modal covers the viewport.
- Value & differentiationJudgment
1 of 2 checks pass. Concrete benefit: After closing the popup: Outside the chat layer, the text offers only a referral bonus, the sale price "from $999", "Less pain.
- Design & hierarchyBoth
3 of 5 checks pass. Capped at 2/5 by Overlay size. First screen unobstructed: Modal reads "Sign up for 10% OFF" with an email field and "Continue", blocking the viewport.
- Copy & voiceJudgment
Both checks pass. Original wording: After closing the popup: The hero uses its own phrasing, "10th Anniversary Sale" and "purple10 10 YEARS OF BETTER", plus the line "Less pain.
- Call to actionBoth
Both checks pass. Main button label: After closing the popup: The most prominent button is "Shop sale", which begins with the imperative verb "Shop".
- RelevanceBoth
Both checks pass. Guest access: Modal asks only for an email for a discount, which is not a sign-in wall; it has a close X and no account is assumed.
- TrustBoth
Both checks pass. Logo in header: After closing the popup: The "purple" wordmark with the tagline "Less pain. Better sleep." is legible in the header.
- Technical hygieneCheck
4 of 5 checks pass. Text size: fail.
Checks
- PassProduct category in viewAfter closing the popup: Promo card reads "Queen mattresses from $999" and the hero collage shows a mattress and a person sleeping; no modal covers the viewport.
- PassPage heading
- PassLive hero text
- PassHero offerAfter closing the popup: Unobstructed hero card reads "10th Anniversary Sale" and "Queen mattresses from $999" with a "Shop sale" button.
- PassHeading in first screen
- FailText size
- PassSingle focal pointAfter closing the popup: The navy sale card and the large image collage clearly dominate the viewport, well over 40%, with one clear message.
- PassMain button in first screen
- PassMain button labelAfter closing the popup: The most prominent button is "Shop sale", which begins with the imperative verb "Shop".
- PassSearch in first screen
- PassMenu button
- FailOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in headerAfter closing the popup: The "purple" wordmark with the tagline "Less pain. Better sleep." is legible in the header.
- FailOverlay size
- FailFirst screen unobstructedModal reads "Sign up for 10% OFF" with an email field and "Continue", blocking the viewport.
- PassPage load
- FailConcrete benefitAfter closing the popup: Outside the chat layer, the text offers only a referral bonus, the sale price "from $999", "Less pain. Better sleep." and "10 YEARS OF BETTER". None is a checkable product claim.
- PassOffer termsAfter closing the popup: The sale shows an amount, "Queen mattresses from $999", and a "Details" link. The promo bar shows "Refer & get $100".
- PassOriginal wordingAfter closing the popup: The hero uses its own phrasing, "10th Anniversary Sale" and "purple10 10 YEARS OF BETTER", plus the line "Less pain. Better sleep." These are not stock phrases.
- PassTyposAll visible text is spelled correctly, including "Excludes PurpleFlex Mattress" and "Enter your email address".
- PassGuest accessModal asks only for an email for a discount, which is not a sign-in wall; it has a close X and no account is assumed.
- PassCurrency and region
- PassContact or help link
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