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Homepage scorecard · Sat Oct 31, 2026

Old Navy

Verdict · rubric v1.0, pre-calibration

Solid

32/40

Lowest dimension
Headline, 2/5
Screenshot of the Old Navy homepage on Oct 31, 2026, phone, above the fold
Oct 31, 2026 · phone, above the fold
Homepage URL
https://oldnavy.gap.com/
Vertical
Apparel & footwear
Kind
Storefront

Dimensions

  • HeadlineJudgment

    1 of 2 checks pass. Product category in view: Cookie privacy panel covers about 70% of viewport, so the modal rule is not hit; but unobstructed area shows only brand tabs…

  • Value & differentiationJudgment

    All 3 checks pass. Concrete benefit: Promo bar states "Free shipping on orders $50+ for Encore Members", a specific checkable claim with a number.

  • Design & hierarchyBoth

    3 of 5 checks pass. Single focal point: Stacked app banner, brand nav, two promo bars, header and search; the hero is mostly covered by the cookie panel and falls under 40%. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: "Early Black Friday Deals from $8 + Extra 20% Off in App only" and "Search for your new fave" go beyond stock phrases.

  • Call to actionBoth

    1 of 2 checks pass. Main button in first screen: fail.

  • RelevanceBoth

    Both checks pass. Guest access: "Sign In or Join Now" is optional; "SHOP NOW" and search are available without an account, and no layer demands sign-in.

  • TrustBoth

    Both checks pass. Logo in header: "OLD NAVY" wordmark is large and legible in the header.

  • Technical hygieneCheck

    3 of 5 checks pass. Page heading: fail. Text size: fail.

Checks

  • FailProduct category in viewCookie privacy panel covers about 70% of viewport, so the modal rule is not hit; but unobstructed area shows only brand tabs, "Jeans" sticker on hero is cut off, and search placeholder.
  • FailPage heading
  • PassLive hero text
  • PassHero offerPromo bar reads "Early Black Friday Deals from $8 + Extra 20% Off in App only" with "SHOP NOW", an active seasonal offer.
  • FailHeading in first screen
  • FailText size
  • FailSingle focal pointStacked app banner, brand nav, two promo bars, header and search; the hero is mostly covered by the cookie panel and falls under 40%.
  • FailMain button in first screen
  • PassMain button labelVisible CTAs outside overlay: "SHOP NOW" link in promo bar and "OPEN" in app banner; most prominent "SHOP NOW" begins with imperative verb.
  • PassSearch in first screen
  • PassMenu button
  • PassOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in header"OLD NAVY" wordmark is large and legible in the header.
  • PassOverlay size
  • PassFirst screen unobstructedThe overlay is a statutory privacy and cookie notice with no email or SMS field, so no promotional signup modal blocks the view.
  • PassPage load
  • PassConcrete benefitPromo bar states "Free shipping on orders $50+ for Encore Members", a specific checkable claim with a number.
  • PassStore-specific benefit"Encore Members" is the store's own loyalty program tied to the free shipping threshold, plus "Extra 20% Off in App only".
  • PassOffer termsDeals show "from $8", "Extra 20% Off", and a "Details" link with "Exclusions apply".
  • PassOriginal wording"Early Black Friday Deals from $8 + Extra 20% Off in App only" and "Search for your new fave" go beyond stock phrases.
  • PassTyposNo misspelled words or grammar errors visible; "fave" is deliberate casual wording.
  • PassGuest access"Sign In or Join Now" is optional; "SHOP NOW" and search are available without an account, and no layer demands sign-in.
  • PassCurrency and region
  • PassContact or help link

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