Homepage scorecard · Sat Oct 31, 2026
DICK'S Sporting Goods
Verdict · rubric v1.0, pre-calibration
Strong
35/40
- Lowest dimension
- Design & hierarchy, 3/5
Dimensions
- HeadlineJudgment
Both checks pass. Product category in view: Unobstructed page shows shoe images, "Top Shoes" heading and pills "Shoe Deals" and "Halloween"; no modal covers 80% of the viewport.
- Value & differentiationJudgment
All 3 checks pass. Concrete benefit: Promo bar says "Choose one-hour pickup", a specific checkable service claim, visible outside any layer.
- Design & hierarchyBoth
2 of 5 checks pass. Single focal point: No single hero block; promo bar, sign-in strip, search, pills, product carousel and overlays compete, none reaching 40% with clear priority. First screen unobstructed: Orange "GET $20 OFF" discount tab sits over the page, an interrupting discount dialog element, though no email form is visible.
- Copy & voiceJudgment
Both checks pass. Original wording: "There's Still Time! The Halloween Shop" and "Choose one-hour pickup" name the offer in its own words beyond stock phrases.
- Call to actionBoth
1 of 2 checks pass. Main button label: Most prominent button-styled controls are pills "Halloween", "Shoe Deals" (nouns); "Shop Now" is only a text link…
- RelevanceBoth
Both checks pass. Guest access: Products and search are visible; "Sign In to Earn Points" is optional and nothing is hidden behind sign-in.
- TrustBoth
Both checks pass. Logo in header: Green "DICK'S" logo is clearly legible in the header.
- Technical hygieneCheck
4 of 5 checks pass. Text size: fail.
Checks
- PassProduct category in viewUnobstructed page shows shoe images, "Top Shoes" heading and pills "Shoe Deals" and "Halloween"; no modal covers 80% of the viewport.
- PassPage heading
- PassLive hero text
- PassHero offerPromo bar "There's Still Time! The Halloween Shop" and "Top Shoes" product section present an active seasonal offer and product campaign.
- FailHeading in first screen
- FailText size
- FailSingle focal pointNo single hero block; promo bar, sign-in strip, search, pills, product carousel and overlays compete, none reaching 40% with clear priority.
- PassMain button in first screen
- FailMain button labelMost prominent button-styled controls are pills "Halloween", "Shoe Deals" (nouns); "Shop Now" is only a text link; "Sign In to Earn Points" is a strip.
- PassSearch in first screen
- PassMenu button
- PassOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in headerGreen "DICK'S" logo is clearly legible in the header.
- PassOverlay size
- FailFirst screen unobstructedOrange "GET $20 OFF" discount tab sits over the page, an interrupting discount dialog element, though no email form is visible.
- PassPage load
- PassConcrete benefitPromo bar says "Choose one-hour pickup", a specific checkable service claim, visible outside any layer.
- PassStore-specific benefitOne-hour pickup for the Halloween Shop is tied to this store's own offer; "Earn Points" also names a store program.
- PassOffer terms"Up to 40% Off" badge shows an amount, and the promo bar "Subject to availability" adds terms; "Shoe Deals" is only a pill.
- PassOriginal wording"There's Still Time! The Halloween Shop" and "Choose one-hour pickup" name the offer in its own words beyond stock phrases.
- PassTyposNo misspellings or grammar errors found in visible text, e.g. "World Series Champs", "Download the app for exclusive deals".
- PassGuest accessProducts and search are visible; "Sign In to Earn Points" is optional and nothing is hidden behind sign-in.
- PassCurrency and region
- PassContact or help link
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