Homepage scorecard · Sat Oct 31, 2026

Article

Verdict · rubric v1.0, pre-calibration

Strong

36/40

Lowest dimension
Value & differentiation, 2/5
Screenshot of the Article homepage on Oct 31, 2026, phone, above the fold
Oct 31, 2026 · phone, above the fold
Homepage URL
https://www.article.com/
Vertical
Home & furnishings
Kind
Storefront

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: Cookie panel covers about 35% of viewport, not 80%. Hero text and button name "SHOP SOFAS & LOVESEATS" and "sofa soulmate"…

  • Value & differentiationJudgment

    2 of 3 checks pass. Capped at 2/5 by Offer terms. Offer terms: Free "Interior Design Plan" in promo bar shows no amount, minimum, end date or details label; "today" is not an end date.

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: Headline "Find your material match." and "your sofa soulmate is just a click away" are original turns of phrase.

  • Call to actionBoth

    Both checks pass. Main button label: Most prominent button "SHOP SOFAS & LOVESEATS" begins with the imperative verb "Shop".

  • RelevanceBoth

    Both checks pass. Guest access: Hero shows "SHOP SOFAS & LOVESEATS" with no sign-in demand; account icon is only in the header.

  • TrustBoth

    Both checks pass. Logo in header: "ARTICLE." wordmark is clearly legible in the header.

  • Technical hygieneCheck

    4 of 5 checks pass. Page heading: fail.

Checks

  • PassProduct category in viewCookie panel covers about 35% of viewport, not 80%. Hero text and button name "SHOP SOFAS & LOVESEATS" and "sofa soulmate", so the category is clear.
  • FailPage heading
  • PassLive hero text
  • PassHero offerHero "Find your material match." with a sofa fabrics and leathers campaign and "SHOP SOFAS & LOVESEATS" button; promo bar offers a free Interior Design Plan.
  • FailHeading in first screen
  • PassText size
  • PassSingle focal pointHero image with large white headline and CTA fills most of the unobstructed content area, with clear figure-ground priority.
  • PassMain button in first screen
  • PassMain button labelMost prominent button "SHOP SOFAS & LOVESEATS" begins with the imperative verb "Shop".
  • PassSearch in first screen
  • PassMenu button
  • PassOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in header"ARTICLE." wordmark is clearly legible in the header.
  • PassOverlay size
  • PassFirst screen unobstructedOnly a bottom cookie notice with Reject All, Customize, Accept All and no email field, covering about 45% of height.
  • PassPage load
  • PassConcrete benefitPromo bar "get a free Interior Design Plan today" is a specific service; hero names fabrics and leathers.
  • PassStore-specific benefitThe "free Interior Design Plan" from "our stylists" is the store's own service, not a typical competitor claim.
  • FailOffer termsFree "Interior Design Plan" in promo bar shows no amount, minimum, end date or details label; "today" is not an end date.
  • PassOriginal wordingHeadline "Find your material match." and "your sofa soulmate is just a click away" are original turns of phrase.
  • PassTyposNo misspellings or grammar errors in the banner, hero, or cookie notice text.
  • PassGuest accessHero shows "SHOP SOFAS & LOVESEATS" with no sign-in demand; account icon is only in the header.
  • PassCurrency and region
  • PassContact or help link

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