Homepage scorecard · Sat Oct 31, 2026
Article
Verdict · rubric v1.0, pre-calibration
Strong
36/40
- Lowest dimension
- Value & differentiation, 2/5

Dimensions
- HeadlineJudgment
Both checks pass. Product category in view: Cookie panel covers about 35% of viewport, not 80%. Hero text and button name "SHOP SOFAS & LOVESEATS" and "sofa soulmate"…
- Value & differentiationJudgment
2 of 3 checks pass. Capped at 2/5 by Offer terms. Offer terms: Free "Interior Design Plan" in promo bar shows no amount, minimum, end date or details label; "today" is not an end date.
- Design & hierarchyBoth
4 of 5 checks pass. Heading in first screen: fail.
- Copy & voiceJudgment
Both checks pass. Original wording: Headline "Find your material match." and "your sofa soulmate is just a click away" are original turns of phrase.
- Call to actionBoth
Both checks pass. Main button label: Most prominent button "SHOP SOFAS & LOVESEATS" begins with the imperative verb "Shop".
- RelevanceBoth
Both checks pass. Guest access: Hero shows "SHOP SOFAS & LOVESEATS" with no sign-in demand; account icon is only in the header.
- TrustBoth
Both checks pass. Logo in header: "ARTICLE." wordmark is clearly legible in the header.
- Technical hygieneCheck
4 of 5 checks pass. Page heading: fail.
Checks
- PassProduct category in viewCookie panel covers about 35% of viewport, not 80%. Hero text and button name "SHOP SOFAS & LOVESEATS" and "sofa soulmate", so the category is clear.
- FailPage heading
- PassLive hero text
- PassHero offerHero "Find your material match." with a sofa fabrics and leathers campaign and "SHOP SOFAS & LOVESEATS" button; promo bar offers a free Interior Design Plan.
- FailHeading in first screen
- PassText size
- PassSingle focal pointHero image with large white headline and CTA fills most of the unobstructed content area, with clear figure-ground priority.
- PassMain button in first screen
- PassMain button labelMost prominent button "SHOP SOFAS & LOVESEATS" begins with the imperative verb "Shop".
- PassSearch in first screen
- PassMenu button
- PassOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in header"ARTICLE." wordmark is clearly legible in the header.
- PassOverlay size
- PassFirst screen unobstructedOnly a bottom cookie notice with Reject All, Customize, Accept All and no email field, covering about 45% of height.
- PassPage load
- PassConcrete benefitPromo bar "get a free Interior Design Plan today" is a specific service; hero names fabrics and leathers.
- PassStore-specific benefitThe "free Interior Design Plan" from "our stylists" is the store's own service, not a typical competitor claim.
- FailOffer termsFree "Interior Design Plan" in promo bar shows no amount, minimum, end date or details label; "today" is not an end date.
- PassOriginal wordingHeadline "Find your material match." and "your sofa soulmate is just a click away" are original turns of phrase.
- PassTyposNo misspellings or grammar errors in the banner, hero, or cookie notice text.
- PassGuest accessHero shows "SHOP SOFAS & LOVESEATS" with no sign-in demand; account icon is only in the header.
- PassCurrency and region
- PassContact or help link
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